Manage and enhance the SEO program covering vendor management, technical SEO, content optimization, and performance reporting during the SEO lead's absence.
About Mixbook
Overview
Key Responsibilities
What Success Looks Like
Qualifications
Nice to Have
Company Mission
Mixbook is an award-winning design platform that gives consumers unmatched creative freedom to design and share one-of-a-kind stories, transforming the lives of more than 6 million people. We are the #1 rated photo book service in the US, with 43,000+ five-star reviews and a profitable, growing business.
Customers love Mixbook for our powerful and intuitive editor, exceptional quality, designer-curated themes, and fanatical customer service. Founded by two UC Berkeley entrepreneurs named to Inc.’s 30 Under 30, Mixbook has been featured on the Today Show, Good Morning America, TechCrunch, The Verge, The Washington Post, The New York Times, and more.
Today, Mixbook is a global team building thoughtful, beautifully crafted products at scale - and we’re just getting started.
Overview
We are looking for a hands-on SEO Manager (Contractor) to provide coverage across our SEO program. This role will ensure continuity across vendor management, technical SEO, content optimization, and performance reporting while our SEO lead is on leave.
This is a highly executional role — ideal for someone who can quickly audit, prioritize, and drive progress across multiple SEO workstreams without heavy ramp time.
1. Vendor Management & Execution
- Review current vendor workstreams (link building + content) to understand what is in flight and identify any gaps or risks
- Serve as the primary point of contact for external vendors
- Ensure deliverables are on track, high quality, and aligned with strategy
- Provide clear direction and feedback on:
- Link acquisition quality and relevance
- Content topics, briefs, and optimization opportunities
- Identify opportunities to improve vendor output and efficiency
2. Technical SEO
- Review current technical SEO initiatives and site health (crawlability, indexing, performance)
- Monitor and flag any critical issues or regressions
- Partner with Engineering as needed to prioritize and resolve issues
- Validate technical implementations (schema, internal linking, site structure)
- Ensure SEO best practices are maintained during site or product changes
3. On-Page Optimization
- Audit existing priority pages and ongoing optimization efforts
- Identify gaps and opportunities across:
- Metadata (titles, descriptions)
- Content structure and keyword alignment
- Internal linking
- Partner with content and product teams to implement updates
4. LLM / AI Search Visibility
- Assess current visibility across AI-driven search surfaces (e.g., ChatGPT, Gemini, Perplexity)
- Identify opportunities to improve brand and product presence
- Partner with content vendors to shape content that improves LLM discoverability
- Stay current on evolving best practices and apply learnings
5. Reporting & Insights
- Review existing dashboards and reporting frameworks to ensure accuracy and clarity
- Provide a weekly performance snapshot including:
- Executive Summary
- Traffic trends
- Rankings (priority keywords/pages)
- Key wins, risks, and changes in performance
- Call out major shifts (algorithm updates, ranking changes, etc.)
- Deliver clear, actionable insights — not just reporting
- SEO program runs smoothly with no disruption
- Quick ramp through clear understanding of what’s already in motion
- Vendors are aligned and delivering high-quality output
- Key issues are proactively identified and addressed
- Clear visibility into performance with actionable insights
- No degradation in rankings, traffic, or overall SEO health
- 5+ years of hands-on SEO experience with a D2C company (in-house or agency)
- Strong experience across:
- Technical SEO
- On-page optimization
- Content strategy
- Experience with AI/LLM search trends
- Proven ability to quickly audit and take ownership of in-flight work
- Experience managing external vendors
- Strong analytical skills — able to translate data into action
- Experience with ecommerce or marketplace businesses
- Experience working cross-functionally with Product and Engineering
- Familiarity with tools like Google Search Console, GA4, Ahrefs/Semrush, Screaming Frog
#LI-Remote
Company Mission
Our mission is to empower people to be creative and connect deeply with the ones they love. Unlike many growth companies, we have invested deeply in culture. Organizational health is central to our long-term strategy - we believe that when we care for our people, they build great products, our customers feel the difference, and our business grows as a result.
We want people to join us who live our values:
- Courageous Care - empathy with backbone; caring enough to be clear
- Craftsmanship - pride in what we build and who it’s for; ownership end-to-end
- Pioneer Spirit - moving fast and thinking ahead; treating constraints as creative fuel
If Mixbook resonates with you and you’re excited by the work ahead, we encourage you to apply!
Mixbook is an Equal Opportunity Employer. We are committed to creating an inclusive environment and to providing equal employment opportunities to all applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable law.
Mixbook provides reasonable accommodations to applicants with disabilities during the recruitment process. If you require accommodation to participate in the application or interview process, please let us know by reaching out to: [email protected].
Top Skills
Ahrefs
Ga4
Google Search Console
Screaming Frog
Semrush
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