About Advision Development
We are a growing company in the sports technology sector with a product that has achieved product-market fit. We are now investing in our core infrastructure to support future growth, and this role is central to that effort.
About the Role
Advision Development is looking for a strategic, detail-oriented SEO Innovation Content Specialist with a strong background in sports, sports betting, and iGaming to join our growing SEO innovation team. You’ll play a key role in driving organic growth through smart SEO strategies, high-quality content execution, and editorial leadership across various websites and experiments we conduct.
This role combines on-page SEO acumen with content editorial skills—perfect for someone who can identify ranking opportunities, create keyword-driven content briefs, and help build topical authority in the U.S. sports betting and online casino space.
______
Key Responsibilities
● Conduct keyword research and competitive analysis to identify ranking gaps and high-intent search opportunities
● Develop and execute innovative SEO content strategies for sports betting and online casino verticals
● Write, edit, and optimize content for clarity, search intent, and accuracy
● Build and manage content briefs, templates, and editorial guidelines that support SEO goals
● Collaborate with internal writers and freelance contributors to ensure content quality and consistency
● Oversee the publishing process and maintain SEO optimized practices across pages (meta tags, headers, internal linking)
● Monitor and report on keyword rankings, organic traffic performance, and user engagement
● Stay up to date with Google algorithm updates, E-E-A-T practices, and affiliate SEO trends
______
Qualifications
● 4+ years of experience in SEO with a strong understanding of both on-page and off-page principles
● Prior experience working in sports media, sports betting, or iGaming affiliate SEO is strongly preferred
● Strong editorial and content marketing skills — must be comfortable writing and editing long-form articles
● Experience managing freelancers or content teams, and creating clear briefs/templates for outsourced work
● Proficiency with key SEO tools: Google Search Console, Ahrefs, SEMrush, Screaming Frog
● Comfortable working in WordPress or similar CMS environments
● Understanding of link-building strategy and how content supports backlink acquisition
● Bonus: Familiarity with AI tools like ChatGPT for ideation, keyword expansion, and workflow efficiency
● Bonus: Knowledge and experience with online casino-related content.
Similar Jobs
What you need to know about the Charlotte Tech Scene
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
