SEO / GEO Manager

Propellic is the AI-first digital marketing agency for travel and tourism brands. We pair cutting-edge performance marketing with a culture of curiosity, experimentation, and radical candor—so every teammate can do the best work of their career while shaping the future of travel.

As an SEO/GEO Manager, you'll develop and execute SEO/GEO strategies across technical SEO, content, authority, and AI-driven visibility for complex and higher-value travel accounts. You'll diagnose performance, produce implementation-ready recommendations, and make AI-powered tools part of your default workflow.

Account Managers own the client relationship day-to-day, while Project Managers own workflow, scope, schedule, and delivery controls. You'll equip both with the expert input they need and join client calls when deeper technical detail is required.

• Develop and execute integrated SEO/GEO strategies across technical SEO, content, authority/link acquisition, and AI visibility.

• Build quarterly roadmaps tied to client business goals, North Star metrics, and relevant organic-search and AI-visibility KPIs.

• Produce implementation-ready work, including technical audits, opportunity analyses, keyword/topic research, content briefs, AI-readiness audits, entity and citation analysis, preferred-source monitoring, and content-passage refresh recommendations.

• Analyze performance, diagnose material changes, and translate the data into clear weekly, monthly, and quarterly input for Account Managers.

• Partner with Project Managers on estimates, dependencies, status, QA, and scope/time/budget risks; keep task records, deliverable links, and risk flags current.

• Coordinate with link building, development, Paid Media, and external specialists; review assigned work for quality and Propellic standards.

• Use AI-driven tools for research, analysis, QA, documentation, content planning, and workflow automation where they earn their place—and know when human judgment should override them.

• Test emerging search experiences, GEO methods, tools, and deliverable approaches; document what works so the team can scale it.

• Join client calls as the SEO/GEO subject matter expert when Account Managers need deeper technical or strategic support.

• SEO/GEO deliverables land on time, within scope, and ready for client delivery with required QA complete.

• Strategies connect organic-search work to business goals and include relevant GEO / AI-visibility initiatives—not isolated tactics.

• Account Managers receive clear, usable performance insight and can confidently lead the client conversation.

• Project Managers can rely on accurate estimates, current status, visible dependencies, and early risk flags.

• AI tools are used with good judgment: applied where they help, questioned where they don't.

• New search features, GEO methods, and tools are tested regularly, with results documented and shared.

• 3+ years of SEO experience, including 1+ years in an agency environment managing multiple simultaneous accounts.

• Direct expertise across technical SEO, content strategy, authority/link acquisition, measurement, and implementation QA.

• Practical experience with GEO / AI visibility, including how AI Overviews, generative search, answer engines, and citation/source patterns affect discovery.

• Hands-on experience using AI tools in SEO research, analysis, content planning, QA, reporting, or workflow automation—and curiosity to keep testing.

• Able to turn performance data and technical findings into a clear takeaway for a non-technical audience.

• Comfort working through Account Managers and Project Managers: you provide deep expertise without needing to own the day-to-day client relationship or project administration.

• Experience serving travel or hospitality clients.

• No attachment to ‘the way we've always done it.’ You'd rather test a new idea than defend an outdated process.

• Eligibility to work in the U.S. or ability to contract internationally.

• Remote-first flexibility with a high-performing global team.

• Medical, dental, and vision plans + 5% 401(k) match (U.S. employees). Similar benefits for Canadian employees.

• Generous PTO, company holidays, and an annual week-long destination company retreat.

• A company-supplied MacBook.

• Wellhub or similar benefits for company-subsidized wellness/gym access.

• Annual budget for professional development and industry conferences.

• A culture that values experimentation, autonomy, and radical candor.

• Reliable high-speed internet and comfort with virtual collaboration tools.

• Availability for core work hours around 9a-5p U.S. Central Time.

• Reasonable accommodations provided for qualified individuals with disabilities.

Propellic celebrates diverse perspectives and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration without regard to race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.

Application Process:

• Initial screening interview

• Technical interview

• Career history & skill interview

• Reference interviews