SEO Associate

RVO Health is looking for an SEO Associate who thrives with the opportunities to create content strategy, experiment and apply findings, clean and polish details, analyze and share research, and collaborate within and across teams to drive organic growth for transactional and commerce-focused content across our suite of websites: Healthline, Medical News Today, Greatist, Psych Central, and Healthgrades.

As an SEO Associate, you’ll be responsible for designing a robust SEO strategy from start to finish and implementing SEO initiatives. You’ll work closely with expert Editorial, Product, Engineering, Business Operations, and Marketing teams to ensure the domain’s organic health and overall organic performance is strong. An SEO Associate is an integral part of a successful marketing strategy.

Where You'll Be

To prioritize togetherness, culture, and accountability, RVO Health operates on an in-office work schedule. We expect employees to work from our South Charlotte office Tuesday, Wednesday and Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.

1101 Red Ventures Dr Fort Mill, SC 29707

• Analyze business performance, search trends, and SEO KPIs to make recommendations and improve search engine rankings.
• Evaluate our content according to SEO best practices, conduct keyword research, and deliver optimization recommendations to our best-in-class editorial teams.
• Design, implement, and evaluate SEO tests in cross-functional team settings.
• Monitor and report on website performance (using analytical tools and skills such as Microsoft Excel and SQL) to communicate trends and takeaways with business stakeholders and leaders.
• Support websites’ technical health, including managing and delivering site-wide SEO audits and coordinating repairs (site architecture, accessibility, schema, linking etc.)
• Be attuned to changes in the search engine landscape and investigate algorithm updates to inform SEO best practices.
• Leverage SEO tools and AI to improve the efficiency and quality of SEO workstreams.
• Learn and collaborate alongside a robust and multi-dimensional in-house SEO team.

What We’re Looking For

• 1+ years of experience in SEO and digital marketing.
• Passionate about health-focused search topics, innovating in organic search, and willing to lean into convictions to drive innovation (even when current theories may say otherwise).
• Strong data analytics skills; able to pull, manipulate, and tell stories with data to inform strategy and make recommendations.
• Familiar with SEO tools, including SEMRush, Ahrefs, Screaming Frog, Google Search Console, and seoClarity.
• Basic knowledge of technical SEO concepts, including crawling, rendering, indexing HTML, CSS, and JS.
• Understand the foundational concepts of Share of Voice and ways to view and report it.
• Passion for focusing on user experience through all aspects of SEO and developing audiences through trust-building.
• Solid understanding of ways to increase access to desired user actions.
• Strong communication skills, both written and verbal, for cross-functional collaborations.
• Ability to manage multiple projects and initiatives, prioritizing work appropriately and meeting deadlines without sacrificing quality and attention to detail.
• Experience presenting in front of groups of varying sizes.
• Highly motivated self-starter who is comfortable working independently and cross-functionally.
• Proficiency in analytical tools, including Microsoft Excel (required), basic SQL (preferred), Looker (preferred), and Google Drive Applications (required).
• Strong understanding of digital marketing funnels and KPIs, and how each connects to overall business performance and goals.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $60,000.00 - $72, 000.00
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].

We do not provide visa sponsorship for this role at this time.

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