Senior Web Strategist

Introduction to Demandbase:

Demandbase is the only pipeline AI platform that empowers GTM teams to automate growth at scale. With a unified view of data, insights, actions, and outcomes, B2B enterprises can seamlessly align and execute their account-based GTM strategies with confidence. Thousands of businesses trust Demandbase to maximize revenue, minimize waste, and consolidate their data and tech stacks – all in one platform.

As a company, we’re as committed to growing careers as we are to building world-class technology. We invest heavily in people, our culture, and the community around us. We have also continuously been recognized as One of The Best Places To Work in the San Francisco Bay Area by Fortune, and One of The 60 Best Companies To Sell For by Selling Power. Our offices are located in San Francisco, New York, Austin, Seattle, India, and the United Kingdom.

About the Role:

The Sr. Web Strategist is a hands-on operator responsible for executing and optimizing Demandbase’s web strategy in support of growth, conversion, and AI-forward storytelling. Reporting to the Director of Web Strategy, this role partners closely on strategy while owning day-to-day execution, experimentation, journey optimization, and measurable performance outcomes.

This role is ideal for a person who is AI-curious, data-driven, and comfortable operating in fast-moving environments. The Web Strategist will serve as a trusted owner of the website experience and play a critical role in maintaining momentum and operational continuity while the Director is on maternity leave.

Responsibilities

Web Execution & Optimization

• Execute Demandbase’s web strategy across priority pages, journeys, and experiences

• Partner with Brand, Product, Content, and Demand teams to implement messaging, UX, and experience updates

• Ensure the website accurately reflects Demandbase’s evolving AI capabilities and value proposition

Performance & Measurement

• Manage performance of the website, ensuring it is optimized to influence and accelerate pipeline growth

• Monitor funnel performance across key entry points, high-intent pages, and conversion paths

• Proactively identify performance gaps and implement optimizations to improve pipeline contribution

• Ensure major web initiatives are grounded in measurable outcomes and aligned to business goals

Customer Journey Mapping & Optimization

• Map and document key customer journeys across priority personas and buying groups

• Analyze how different audiences navigate the digital experience across demandbase.com and related properties

• Identify friction points, drop-offs, and misalignments in messaging or UX

• Use journey insights to inform experimentation, personalization, and content prioritization

Experimentation & Learning

• Build out CRO foundations that set us up to scale in the quarters to come

• Plan, launch, and manage experiments across UX, content, personalization, and conversion paths

• Use AI-enabled tools and analytics to generate insights and improve testing velocity

• Translate experiment results into clear recommendations and incremental gains

• Ensure significant experience changes are informed by testing and validated through data

Operational Ownership

• Manage timelines, priorities, and cross-functional dependencies for web initiatives

• Serve as a reliable day-to-day owner of the website while the Director is on maternity leave

• Bring structure and follow-through to ensure work is delivered on time and at high quality

• Own the customer journey and optimization of that digital journey across our marketing domains.

• Identify and implement opportunities to improve efficiency and performance across the website through expanded use of AI and Demandbase products

Qualifications

• 4–6+ years of experience in web strategy, digital marketing, or growth optimization

• Experience running experiments and analyzing performance data

• Familiarity with AI-powered marketing tools and modern web platforms

• Strong project management and cross-functional collaboration skills

• Comfortable owning execution and making recommendations with guidance

Benefits

Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

Our Commitment to Diversity, Equity, and Inclusion at Demandbase

At Demandbase, we believe in creating a workplace culture that values and celebrates diversity in all its forms. We recognize that everyone brings unique experiences, perspectives, and identities to the table, and we are committed to building a community where everyone feels valued, respected, and supported. Discrimination of any kind is not tolerated, and we strive to ensure that every individual has an equal opportunity to succeed and grow, regardless of their gender identity, sexual orientation, disability, race, ethnicity, background, marital status, genetic information, education level, veteran status, national origin, or any other protected status. We do not automatically disqualify applicants with criminal records and will consider each applicant on a case-by-case basis.

We recognize that not all candidates will have every skill or qualification listed in this job description. If you feel you have the level of experience to be successful in the role, we encourage you to apply!

We acknowledge that true diversity and inclusion requires ongoing effort, and we are committed to doing the work required to make our workplace a safe and equitable space for all. Join us in building a community where we can learn from each other, celebrate our differences, and work together.

Unsolicited Submissions

At Demandbase, we value thoughtful partnerships and direct connections with candidates. We’re not accepting unsolicited resumes or outreach from third-party recruiting agencies. Any unsolicited submissions will not be reviewed, and no fees will be paid.