Senior Vice President of Marketing

CPI Security, in Charlotte, NC, is seeking an experienced Senior Vice President of Marketing.  CPI Security is a market leading provider of residential and commercial security, home automation, access control, video monitoring and fire systems and services.  CPI has been in business for over 30 years and serves over 225,000 customers across a large area of the Southeastern US. The company seeks an experienced leader who can expand and drive growth. This is a senior level executive role responsible for developing, implementing and overseeing the company’s marketing strategy to drive brand awareness, customer engagement, and business growth. The ideal candidate is a result driven individual who possesses a strong combination of creative vision, data-driven decision-making, and leadership skills to steer the in-house marketing team and company towards achieving both short-term and long-term objectives.  This position will be located in our Charlotte, NC headquarters and reports directly to the CEO. 

What The Ideal Sr. VP of Marketing Will Do:

• Lead and mentor the in-house agency and foster a collaborative, high-performing culture
• Lead the development and execution of comprehensive marketing strategies that align with the company’s growth goals
• Develop a value-accretive strategy for customer acquisition and retention that balances investing in mature, high-performance channels while also exploring and investing in new and emerging channels to reach target audiences
• Facilitate an integrated approach to brand messaging and customer experience. Must identify and track key metrics to gauge and improve brand health, positioning and awareness
• Guide content strategy, storytelling and creative initiatives to ensure alignment with the brand voice
• Use data and market insights to guide strategic decisions, track KPIs and measure the impact of marketing initiatives
• Develop and expand a comprehensive eCommerce strategy
• Manage all financial aspects of marketing organization
• Drive brand marketing including print, digital, television, and podcast, amongst others
• Be a leader in public, media and community relations

Who The Ideal SVP of Marketing is:

• Big Picture Thinker - Growth at CPI Security is holistic and expands far past just acquisition and performance marketing
• Brand-focused -We work hard to maintain a specific brand standard; this role serves as our brand steward
• Experimental -We are looking for creative thinkers, testers, and artists.
• Collaborative - This position will work across all departments to achieve company success
• Innovator- Visionary who is focused on technology trends and proactively creates forward looking communication strategies

The Senior Vice President of Marketing will have the following:

• 10+ years of experience in marketing leadership roles, with a proven track record in driving business growth through innovative demand generation strategies
• B2C experience is required, B2B is a plus in addition
• Significant experience in brand development, creative, digital marketing, market research and customer retention strategies
• Deep understanding of consumer metrics, market segmentation and analytics – a data driven strategist who understands how to motivate, engage and retain the customer
• Highly skilled at building and leading transformational omnichannel Marketing programs
• Experience in Salesforce, Sales, Marketing, Service Clouds, and Commerce Cloud, or equivalent eCommerce platform

What’s in it for you?

An exceptional opportunity to be a key member of CPI Security’s Executive Team and to work with a growing team with an amazing brand! You’ll have a unique opportunity to define the brand, grow market share and partner with operations to deliver the best products and services within the industry.  You will also receive a competitive salary and bonus, Long Term Incentive program, amazing benefits, 401k and to be part of one of nation’s most admired companies.