Senior Strategic Planning Director

About us:

Brado is a consumer engagement firm. Our mission is to become the best in the world at empowering brands and organizations to engage with people on their most important life journeys. Across marketing, communications, innovation and consumer engagement technology, we provide transformative results for our clients. 

Brado offers market research and strategy services, digital marketing services as well as an integrated consumer engagement technology solution.

Our Values:

At Brado, we value the individual. We believe work and life can be synergistic and should not be at odds. The joy and renewal you get from each source must fuel the other. We have and will continue to cultivate a team who celebrates our diversity of thoughts, beliefs, backgrounds, and lifestyles. We are driven by our passion to do great work with great clients that are truly changing lives.

The Role:

As Senior Strategic Planning Director, you will lead a strategic, insight-driven approach to customizing our Conversational Engagement Platform to meet each client’s unique goals and users’ real-world needs. You’ll work closely with insight, strategy, and technology teams to translate research and data into actionable strategies that ensure relevance, value, and impact across every touchpoint.

Your role will also involve leveraging these insights to create clear, compelling creative briefs that align creative messaging with strategic objectives. By understanding both the client’s business goals and the needs of the audience, you will guide the development of creative and media strategies that resonate and engage.

Strategic Planners at Brado are both collaborative partners and independent thinkers. They are trusted advisors to clients and internal teams, embodying our purpose: inspiring the ideas and relationships that transform lives. They are sharp strategic thinkers and compelling communicators—able to turn complexity into clarity and bring ideas to life through powerful storytelling. No jargon, no filler—just meaningful direction that drives results. 

Ideal candidates for this role will live in the St. Louis, MO area. While our day-to-day work is done remotely, our teams gather in person for intentional work 2-3 times a week. Our remote teams are expected to travel to St. Louis on a regular basis.

 Key Areas of Responsibility  

• Insight Application: Utilize primary and secondary research to inform deliverables and strategy. Insight will be applied to ensure that all efforts are aligned with the needs, preferences, and behaviors of the target audience, guiding effective and impactful decision-making.
• Strategic Foundation Creation: Develop key strategic foundation assets, including positioning and communication architecture, to guide teams in creating cohesive creative, content, and media strategies.
• Creative Brief Development: Transform assignments into insightful, distilled creative briefs that effectively guide the development of media strategies and align creative assets with strategic objectives. Remain actively involved throughout the creative process to ensure alignment.
• Personalized Engagement Strategies: Contribute to the development of precision-targeted, personalized digital engagement and content strategies, working in close partnership with media and content teams.
• Campaign Performance & Optimization: Collaborate with the Data & Analytics team to assess the performance of client platform implementations and associated media campaigns, providing strategic guidance and identifying optimization opportunities to enhance results.
• Client Engagement & Opportunity Identification: Proactively engage with existing clients to analyze market trends, uncover new opportunities, and identify challenges that can be addressed through strategic adjustments or innovations.

• Aligns with our values: People, Commitment, Aspiration, Trustworthiness & Impact
• 7+ years of experience in a marketing strategy position within an agency 
• A deep understanding of healthcare marketing strategies and tactics  
• Successful storyteller who sets up and leads the narrative for clients, from new business to current clients 
• Lead client collaborations and ideation sessions 
• Can clearly and persuasively communicate strategic recommendations to internal and external audiences 
• Outstanding written, verbal, and presentation skills; able to translate complex ideas into simple stories. 
• Willingness to travel and be flexible in scheduling to accommodate project needs

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home