Senior Strategic Analytics Lead, Digital

In this role you will:

• Collaborate with digital product teams and business stakeholders to understand business strategies, needs, and challenges. 

• Leverage data from multiple platforms and sources to develop actionable insights and recommendations that enhance digital experiences and drive measurable business outcomes. 

• Lead the synthesis of industry trends and digital engagement data to identify opportunities for optimization and innovation. 

• Serve as the analytics expert on cross-functional teams for strategic digital initiatives. 

• Own and manage recurring analytical requests and reporting processes, ensuring high-quality, timely delivery.  

Core Responsibilities 

• Partner with internal stakeholders to translate business requirements into analytical projects and lead them to completion. 

• Analyze end-to-end digital engagements, including user journeys and customer segmentation, to identify friction points and recommend optimizations. 

• Acquire, compile, and verify the quality of structured and unstructured data from various digital platforms. 

• Develop, maintain, and deliver dashboards, visualizations, and presentations that translate complex data into compelling, actionable stories for stakeholders, including senior management. 

• Design, execute, and analyze digital experiments (e.g., A/B, multivariate tests) to validate hypotheses, optimize digital experiences, and drive measurable business results. 

• Advocate for change by effectively communicating insights and recommendations, using creativity in data visualization and storytelling. 

• Stay updated with industry trends and emerging technologies related to data analytics, digital experience, and financial services. 

• Participate in special projects and other duties as assigned.   

Qualifications 

• Minimum of seven years of relevant work experience in digital analytics, web analytics, or a related field. 

• Undergraduate degree or equivalent combination of training and experience. 

• Strong technical skills, including proficiency in SQL, Python, Tableau, and experience with AWS and Redshift. 

• Demonstrated experience in experimentation design, execution, and analysis, with a track record of driving change and delivering results through data-driven testing. 

• In-depth knowledge of web analytics, with specific experience in Adobe Analytics. 

• Demonstrated ability to bring together data from multiple platforms and perform user journey analysis, customer segmentation, and advanced analytics. 

• Excellent communication and storytelling skills, with the ability to advocate for change and influence stakeholders through data-driven insights. 

• Ability to work independently, manage multiple priorities, and own internal stakeholder relationships. 

• Financial services experience is a plus.