Director New Business, B2B Marketing (f/m/d)

At Front Row, we partner with leading brands to accelerate their ecommerce growth. We leverage our capabilities and proprietary technology to design, market, distribute and accelerate brands on a global scale. We’re continually cultivating functional areas of expertise and retaining the highest caliber of talent — while sharing knowledge and data, creating efficiencies, and looking at every aspect of our client’s business from a 360° perspective. We work effectively to give every client the hands-on support, niche knowledge, and first-access they need to win in the world’s most competitive commerce markets and make each of our six capabilities the first to act on the next big things.

About our Digital Marketing - B2B Team

We’re numbers-driven performance marketers who focus on our B2B clients’ pipeline revenue and bottom-line value. We specialize in building and executing performance marketing strategies for B2B clients with long sales cycles and complex customer journeys.

The B2B team in Europe is looking for a Director New Business, B2B Marketing (f/m/d). The goal is to help expand our B2B cross-sales initiatives across various divisions, especially in the US. This is an exciting opportunity for someone passionate about client relationships, strategy development, and international business growth. 

You work primarily from Hamburg, with approx. 2 weeks per quarter spent in other Front Row offices (NYC, San Diego) to strengthen cross-location collaboration and improve B2B cross-sales processes.

If you’re ready to take on a challenging, strategic role with a global impact, we’d love to hear from you! 

You lead B2B Marketing sales processes for Front Row Europe through three main initiatives:

• You collaborate with PE and VC companies from our partner network to identify portfolio companies in need of B2B marketing services.
• You conduct outreach to SaaS companies using thought leadership content to build a relevant sales pipeline.
• You drive cross-sale initiatives across the existing client base, focusing on companies with B2B marketing potential.

Additionally

• You lead B2B Marketing Strategy Workshops as an entry point for new client relationships.
• You manage other onboarding funnels such as audits and traffic concepts.
• You ensure the rollout of new channel best practices—developed by our SMEs—through client outreach and workshop calls, together with the respective SME.
• You contribute to all other components of the role across teams and regions.

• You generate at least 50% of the B2B sales pipeline through workshops, audits, and cross-sell initiatives.
• You define scalable processes to effectively roll out new initiatives and offerings across the B2B team (e.g. new channels and tactics).
• You sharpen our B2B service offering for eCommerce companies and drive cross-sales from US clients to the European team.
• You act as the first point of contact for US-based B2B clients referred through PE/VC networks.

• You have proven experience in consultative sales, business development, or a similar client-focused role within professional services. Experience in a digital marketing agency would be a plus.
• You have a strong understanding of digital B2B marketing strategies and processes.
• You can showcase the ability to work independently and collaboratively in a global environment.
• You bring excellent communication and interpersonal skills.
• You excel in building relationships, understanding customer pain points, and offering personalized advice or solutions.
• You are super curious & have a drive to be good at what you do and constantly looking to improve and learn.
• You are an analytical, contextual & critical thinker.
• You thrive in an upbeat, deadline-driven and fast-growing environment and don’t mind working on multiple projects simultaneously.
• You are willing to travel, including time spent working in NYC and other global offices.
• You speak fluent English (minimum C1).

Imagine... 

🚀 … taking ownership of your own projects, growing professionally, and continuously developing your strengths with the Gallup StrengthsFinder – backed by an unlimited learning budget. 

🌍 … being part of a company where diversity and inclusion aren’t just values on paper but the foundation of our success. With over 30 nationalities, we thrive in a truly international environment. 

🤝 … collaborating with clients as trusted partners, working at eye level, and embracing a no-bullshit attitude – because we know what we’re doing and take pride in being thought leaders in our field. 

⏳ … having the flexibility to design your work-life balance with remote work options, flexible working hours, and the freedom to choose between 20 to 40 days of vacation per year. 

☀️ … working from abroad once a year at our Sunshine Office, combining productivity with inspiration from new surroundings. 

🎉 … enjoying regular afterworks, unforgettable team getaways, and a company culture where we genuinely enjoy working together – and it shows! 

🏢 … benefiting from a modern office in the heart of Hamburg, bike leasing, an attractive pension plan, and the HVV-Deutschland Ticket to get you where you need to be. 

💆 … having access to mental wellbeing support through OpenUp, a lunch allowance, and much more - because we care about your health and happiness. 

💡 Want to be part of this journey? Join us and shape the future with us!