The Senior Product Marketing Manager will drive growth of Attentive's AI marketing platform through go-to-market strategies, collaboration, and customer engagement.
Attentive® is the AI-powered mobile marketing platform transforming the way brands personalize consumer engagement. Attentive enables marketers to craft tailored journeys for every subscriber, driving higher recurring revenue and maximizing campaign performance. Activating real-time data from multiple channels and advanced AI, the platform personalizes content, tone, and timing to deliver 1:1 messages that truly resonate.
With a top-rated customer success team recognized on G2, Attentive partners with marketers to provide strategic guidance and optimize SMS and email campaigns. Trusted by leading global brands like Neiman Marcus, Samsung, Wayfair, and Dyson, Attentive ensures enterprise-grade compliance and deliverability, supporting trillions of interactions across more than 70 industries. To learn more or request a demo, visit www.attentive.com or follow us on LinkedIn, X (formerly Twitter), or Instagram.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
About the Role
Attentive is seeking a Sr. Product Marketing Manager to help support strategic product initiatives, specifically around our AI products. As part of the marketing team, you will be responsible for working cross-functionally with Product Management, Marketing, Revenue Enablement, and Customer Success to drive the growth of our platform. This is a high-impact role that will help position Attentive as the AI marketing platform for leading brands and arm our internal teams with the materials they need to be successful. In addition, educate current customers and prospects with the latest information on our products and features.
The Product Marketing team at Attentive plays a pivotal role in shaping messaging, positioning, and driving adoption of products like email, AI solutions, and new communication channels. Partnering closely with Product Management, the team leads go-to-market strategies, ensuring successful launches and sustained growth.
Known for its collaborative, fast-paced, and flexible culture, the team operates at the intersection of Product, Sales, and Customer Success, making a measurable impact on customer engagement. Working here means tackling innovative projects and helping position Attentive as a market leader.
What You’ll Accomplish
- Partner closely with product, enablement, and marketing to develop, execute, and communicate the status of go-to-market plans for your product areas
- Help gather and distill feedback from our customers and partners about the current product suite and identify new market opportunities
- Develop comprehensive messaging and positioning for your product areas
- Lead the development of high-quality external marketing and educational content for our website, blog, customer-facing help site that will communicate the value and differentiation of our products
- Build a release marketing process to ensure all customers are aware of our latest products and feature enhancements
- Work with Enablement teams to ensure materials remain up-to-date and collaborate on training opportunities that enable our CS teams
Your Expertise
- 5+ years working in product marketing or closely related space
- Experience working for a B2B SaaS-based technology startup is a plus
- Passion for performing marketing research and keeping up to date on industry trends
- Deep knowledge of AI, martech, commerce technology and ecommerce trends and challenges
- Passion for storytelling and bringing products to life through customer success
- Experience influencing cross-functional stakeholders at a variety of levels
- Experience with the product feedback loop process, including capturing product feedback from customers, and summarizing usage trends to inform product decisions
- Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization
- Demonstrates a balance of hard and soft skills, including the ability to adjust quickly to rapidly changing business needs, as well as high EQ and natural empathy for our customers and their perspectives
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $125,000 - $160,000 annually + equity + benefits
- Equity is a substantial part of the total compensation package
- Our salary ranges are determined by role, level and location
#LI-LC
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
Top Skills
AI
B2B Saas
Ecommerce
Martech
Similar Jobs
.png)
Cloud • Insurance • Payments • Software • Business Intelligence • App development • Big Data Analytics
The Senior Product Marketing Manager is responsible for developing strategies and messaging to improve product market performance, manage launches, and enhance sales enablement.
Top Skills:
B2B Product MarketingCommunication PlatformsMarket IntelligenceMarketing Content CreationProject Management Tools
Security • Software • Cybersecurity • Automation
Lead go-to-market strategies for Risk & Governance products, focusing on positioning, messaging, and sales enablement, in collaboration with cross-functional teams.
Top Skills:
Ai ToolsChatgptJasperNotion Ai
Security • Software • Cybersecurity • Automation
Lead go-to-market strategies for Security Assurance products, develop positioning, collaborate with teams, and track product adoption to drive growth.
Top Skills:
Ai ToolsGrc
What you need to know about the Charlotte Tech Scene
Ranked among the hottest tech cities in 2024 by CompTIA, Charlotte is quickly cementing its place as a major U.S. tech hub. Home to more than 90,000 tech workers, the city’s ecosystem is primed for continued growth, fueled by billions in annual funding from heavyweights like Microsoft and RevTech Labs, which has created thousands of fintech jobs and made the city a go-to for tech pros looking for their next big opportunity.
Key Facts About Charlotte Tech
- Number of Tech Workers: 90,859; 6.5% of overall workforce (2024 CompTIA survey)
- Major Tech Employers: Lowe’s, Bank of America, TIAA, Microsoft, Honeywell
- Key Industries: Fintech, artificial intelligence, cybersecurity, cloud computing, e-commerce
- Funding Landscape: $3.1 billion in venture capital funding in 2024 (CED)
- Notable Investors: Microsoft, Google, Falfurrias Management Partners, RevTech Labs Foundation
- Research Centers and Universities: University of North Carolina at Charlotte, Northeastern University, North Carolina Research Campus
