Senior Product Marketing Manager, Benefitfocus Platform

Together we fight for everyone’s opportunity for a better financial future.

We will do this together — with customers, partners and colleagues. We will fight for others, not against: We will stand up for and champion everyone’s access to opportunities. The status quo is not good enough … we believe every individual and every community deserves access to financial opportunities. We are determined to support both individuals and communities in reaching a better financial future.  We know that reaching this future depends on our actions today.

Like our Purpose Statement, Voya believes in being bold and committed to action.  We are committed to a work environment where the differences that we are born with — and those we acquire throughout our lives — are understood, valued and intentionally pursued. We believe that our employees own our culture and have a responsibility to foster an environment where we all feel comfortable bringing our whole selves to work. Purposefully bringing our differences together to positively influence our culture, serve our clients and enrich our communities is essential to our vision.

Are you ready to join a company with a strong purpose and a winning culture? Start your Voyage – Apply Now

Get to Know the Opportunity:

As a Senior Product Marketing Manager, you will be responsible for clearly articulating the value of our employer products, solutions, and services. Responsibilities for this position include implementation of marketing strategies, programs, and campaigns in support of achieving revenue growth. This individual will build relationships and collaborate with various stakeholders across the organization including marketing, product, sales, and client operations.

A successful candidate will collaborate with Product Management and Sales to define our solutions and capabilities and will be charged with bringing new solutions to market. You will be responsible for driving revenue growth for our products in accordance with sales, business unit, and corporate objectives. You will be the champion for new product innovations and serve as a product subject matter expert on the Marketing team.

 This is a 100% remote position with occasional travel - selected candidate must reside in the United States.

The Contributions You Will Make:

• Product Commercialization – bring new products and releases to market through the cross-functional design and implementation of comprehensive launch plans
• Product Positioning - develop product positioning, value propositions and messaging frameworks that differentiates our solutions in the market and resonate with buying audiences
• Sales Enablement - transfer product knowledge and insights to enable our sales teams, accelerate sales cycles and drive growth; create key assets such as: pitch decks, demo scripts, collateral, client case studies, web content, etc.
• Competitive Intelligence - Gather and analyze competitive data to inform offering strategy, market positioning and go-to-market approach
• Marketing Campaigns - Work closely with internal partners to develop strategic marketing plans that generate demand and tie to revenue goals. Serve as a product SME for marketing initiatives including events, content specific marketing, etc.
• Market Intelligence – Conduct market and customer research to gather insights into target personas, customer/buyer needs, and market dynamics to inform stakeholders and influence product roadmap
• Other duties as assigned

Minimum Knowledge & Experience:

• 10+ years of experience in marketing with an emphasis in B2B technology campaigns and product marketing
• 5+ years of experience working in the employee health and benefits industry
• Experience managing multiple internal and external clients and stakeholders
• Familiarity with HCM/Benefits technology is a plus
• Very strong written communication skills
• Proven experience spearheading cross-functional projects
• Excellent presentation skills and executive presence
• Bachelor’s Degree required, MBA in Marketing is a plus
• Ability to occasionally travel as needed

#LI-LH1

#Remote

Compensation Pay Disclosure:

Voya is committed to pay that’s fair and equitable, which means comparable pay for comparable roles and responsibilities.

The below annual base salary range reflects the expected hiring range(s) for this position in the location(s) listed. In addition to base salary, Voya may offer incentive opportunities (i.e., annual cash incentives, sales incentives, and/or long-term incentives) based on the role to reward the achievement of annual performance objectives. Please note that this salary information is solely for candidates hired to perform work within one of these locations, and refers to the amount Voya Financial is willing to pay at the time of this posting.

Actual compensation offered may vary from the posted salary range based upon the candidate’s geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.

118,380 - 147,970

Be Well. Stay Well.

Voya provides the resources that can make a difference in your lives. To us, this means thriving physically, financially, socially and emotionally. Voya benefits are designed to help you do just that. That’s why we offer an array of plans, programs, tools and resources with one goal in mind: To help you and your family be well and stay well.

What We Offer

• Health, dental, vision and life insurance plans
• 401(k) Savings plan – with generous company matching contributions (up to 6%)
• Voya Retirement Plan – employer paid cash balance retirement plan (4%)
• Paid time off – including 20 days paid time off, nine paid company holidays and a flexible Diversity Celebration Day.
• Paid volunteer time — 40 hours per calendar year

Learn more about Voya benefits (download PDF)

Critical Skills

At Voya, we have identified the following critical skills which are key to success in our culture:

• Customer Focused: Passionate drive to delight our customers and offer unique solutions that deliver on their expectations.
• Critical Thinking: Thoughtful process of analyzing data and problem solving data to reach a well-reasoned solution.
• Team Mentality: Partnering effectively to drive our culture and execute on our common goals.
• Business Acumen: Appreciation and understanding of the financial services industry in order to make sound business decisions.
• Learning Agility: Openness to new ways of thinking and acquiring new skills to retain a competitive advantage.

Learn more about Critical Skills

Equal Employment Opportunity

Voya Financial is an equal-opportunity employer. Voya Financial provides equal opportunity to qualified individuals regardless of race, color, sex, national origin, citizenship status, religion, age, disability, veteran status, creed, marital status, sexual orientation, gender identity, genetic information, or any other status protected by state or local law.