Senior Product Marketing Lead

About Us:

Pacvue is the leading software suite for eCommerce advertising, sales, and intelligence. We help some of the world’s largest brands grow their business on Amazon, Walmart, Instacart, and other marketplaces and work with sellers and agencies of all sizes to help them compete in the constantly changing world of online retail. Our mission is to empower teams to win in the future of eCommerce, and we do it by building first-to-market technology, solving complex problems with our customers, and bringing expertise, collaboration, and innovation to our work every single day. 

Why work at Pacvue? 

• Be on the cutting edge - Pacvue is transforming the way brands and sellers win online.  Our product uses machine learning, artificial intelligence, and data to make intelligent decisions and recommendations. 
• Have fun – we have an energetic and passionate team with a joint mission to win and help our brands and sellers succeed. 
• Learn – from the best!  Our team is full of talented people who want to help you learn, grow – providing you with mentorship, the industry’s best practices and thought leadership.  
• Grow fast – the eCommerce industry has grown fast in the past 2-3 years. Pacvue has grown even faster than most high-tech companies in the market. 

About the role:

We are seeking an experienced Senior Product Marketing Lead to drive the success of Pacvue’s innovative product portfolio. You'll be a champion of our products and develop compelling narratives that resonate with our target audience. You'll define positioning, craft impactful messaging, and execute go-to-market strategies that fuel product adoption and revenue growth. You'll be a strategic partner to product management, sales, marketing, and partnerships teams, ensuring cross-functional alignment and success. 

 Responsibilities:

• Value Proposition & Messaging: Craft compelling and differentiated value propositions that highlight product benefits and resonate with customer needs. Develop comprehensive messaging frameworks that clearly articulate product features and advantages.
• Go-to-Market Strategy & Execution: Lead the creation and execution of comprehensive go-to-market strategies for new product launches and feature releases, encompassing messaging, communication channels, and rollout timelines. 
• Market Intelligence & Segmentation: Conduct market and competitive analyses to pinpoint key target segments and develop detailed customer personas, informing strategic product positioning. 
• Cross-Functional Collaboration: Partner closely with product management, sales, marketing, and partnerships teams to ensure alignment on product positioning, messaging, and go-to-market strategies. 
• Sales Enablement: Develop and deliver essential enablement resources, including sales decks, battle cards, and one-pagers, empowering sales teams to effectively communicate product value. 

Skills & Qualifications:

• 7+ years of proven experience in product marketing or a related field, preferably within a B2B or technology environment. 
• Demonstrated success in developing and executing impactful product marketing strategies that drive product adoption and revenue growth. 
• Deep understanding of market dynamics, customer insights, and competitive landscapes. 
• Exceptional communication, presentation, and storytelling skills, with the ability to articulate complex concepts clearly and persuasively. 
• Proven ability to work effectively in a cross-functional environment, collaborating with product management, sales, marketing, and partnerships teams. 
• Strong analytical skills, with proficiency in market research, data analysis, and customer segmentation techniques. 
• Familiarity with marketing automation platforms and CRM systems. 

Benefits:

• Unlimited Paid Time Off 
• Paid Holidays and Floating Holidays
• Medical, Dental, Vision, FSA/HSA, Life Insurance and Pet Insurance
• 401k with Employer Match
• Take up to 2 Days of Paid Time Off to Volunteer with a 501c Organization
• Paid Parental Leave

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