Senior Product Marketing Manager, Market Strategy

Why Housecall Pro?

Help us build solutions that build better lives. At Housecall Pro, we show up to work every day to make a difference for real people: the home service professionals that support America’s 100 million homes. We’re all about the Pro, and dedicate our days to helping them streamline operations, scale their businesses, and—ultimately—save time so they can be with their families and live well. We care deeply about our customers and foster a culture where our company, employees, and Pros grow and succeed together. Leadership is as focused on growing team members’ careers as they expect their teams to be on creating solutions for Pros.  We also offer:

• A generous benefits program that supports the whole you with medical, dental, vision, life, disability, and 401(k)
• Paid holidays and flexible, take-it-as-you-need-it paid time off 
• Equity in a rapidly growing startup backed by top-tier VCs
• Monthly tech reimbursements
• A culture built on innovation that values big ideas, no matter where they come from

Role Overview

As a Senior Product Marketing Manager focused on Market Strategy, you turn deep segmentation insights into strategic packaging, pricing, and go-to-market plays that drive measurable business growth. You thrive at the intersection of data and storytelling, leading through influence as you collaborate cross-functionally with Product, Growth Marketing, Sales, Fintech, Customer Success, and Analytics to shape roadmap, positioning, and commercial strategy. You are highly analytical, creative, and action-oriented—comfortable shaping narratives from complex data and translating them into crisp briefs, campaigns, and enablement tools that win.

Our team is passionate, empathetic, hard working, and above all else focused on improving the lives of our service professionals (our Pros). Our success is their success.

What you do each day:

• Define and maintain customer segments using firmographic, behavioral, and product usage data
• Recommend high-impact pricing and packaging strategies, including industry bundles and upgrade paths
• Craft messaging and positioning by segment and buyer type, and translate it across web, product, and sales assets
• Conduct competitive analysis and win/loss interviews to develop battlecards and switch incentives
• Build enablement materials like talk tracks, ROI calculators, and objection-handling tools; assess their effectiveness
• Partner with Analytics to design and run experiments across pricing, packaging, and lifecycle marketing
• Monitor performance metrics such as conversion, ACV, attach rate, and churn; share insights and actions
• Write go-to-market briefs that align cross-functional teams and deliver high-quality campaigns on time

Qualifications:

• 5–10 years in B2B SaaS product marketing, growth, or strategy roles with segment ownership
• Hands-on experience developing and rolling out pricing and packaging strategies
• Proficiency in data tools (i.e. SQL, Tableau) and business analytics
• Deep knowledge of research and experimentation methods (e.g. surveys, A/B testing, clustering; MaxDiff/conjoint a plus)
• Proven success influencing outcomes across Product, Sales, Analytics, and Finance
• Bachelor's degree or equivalent work experience required

What will help you succeed:

• Clear written communication and decision-making using briefs and metrics
• Strong customer empathy developed through interviews, call listening, or field work
• Comfort working across both product-led and sales-led growth environments
• Familiarity with B2B or field service markets
• Experience with tools like Appcues, Storylane, and Figma (for light editing)

Founded in 2013, Housecall Pro helps home service professionals (Pros) streamline every aspect of their business. With easy-to-use tools for scheduling, dispatching, payments, and more, Housecall Pro enables Pros to save time, grow profitably, and provide best-in-class service.

Housecall Pro’s brand portfolio includes Business Coaching by Housecall Pro, a business coaching solution for home services businesses. Our brands are united by a singular mission to champion our Pros to success.

We support more than 40,000 businesses and have over 1,800 ambitious, mission-driven, genuinely fun-loving teammates across the globe. If you want to do work that impacts real people, supported by a team that will invest in you every step of the way, we’d love to hear from you

Housecall Pro celebrates diversity and we are committed to creating an inclusive environment.  We are an equal opportunity employer and do not discriminate on the basis of gender, race, religion, national origin, ethnicity, disability, gender identity/expression, sexual orientation, veteran or military status, or any other category protected under the law. #Li-Remote

Location Dependent Information

This role is open to candidates and the expected salary range for this role is $129,000-$152,000. The specific salary for the successful candidate will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. This role is also eligible to participate in Housecall Pro’s equity plan and the following benefits: health care insurance (medical, dental, vision, disability), employee assistance program, 401(K), flexible time off, paid parental leave, tech reimbursement, and other company benefits. Housecall Pro is growing fast and we’re scaling our team to help enable and accelerate our growth.

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