Senior Product Manager

The big picture: Axios is a media company dedicated to delivering trustworthy news and information with efficiency, clarity, and Smart Brevity. As a Senior Product Manager for Marketing, you will own the roadmap for our marketing technology stack and subscription infrastructure, directly impacting how we acquire, convert, and retain subscribers across the Axios ecosystem. You will be the strategic bridge between Product, Engineering, Design, and Growth Marketing, driving measurable improvements in subscription growth, user acquisition, and retention through best-in-class MarTech systems.

Why it matters: Axios's subscription and audience growth depends on a well-architected MarTech foundation. This role is critical to unlocking the full potential of our MarTech stack, establishing proper tracking architecture, optimizing data pipelines from Snowflake through Segment to marketing channels, and ultimately enabling sophisticated audience segmentation, lifecycle marketing, and A/B testing for conversion optimization.

By leading end-to-end product strategy for our MarTech infrastructure and subscription products, you will directly influence Axios's ability to grow and monetize our audience at scale.

Responsibilities: In this role, you will make an impact at Axios with the following responsibilities:

• Own the product roadmap for MarTech infrastructure and subscription products, including Piano (paywall and subscription management) and Segment (Customer Data Platform).
• Collaborate closely with Growth Marketing to define and execute on shared OKRs focused on increasing subscriptions, improving acquisition, and optimizing retention.
• Redesign and optimize the UX of our paywall and subscription walls to improve conversion rates, working cross-functionally with Design and Engineering to implement and test improvements.
• Expand and optimize our use of Piano beyond basic subscription management, exploring features like metering, bundling, promotional offers, and advanced subscription logic.
• Implement proper Segment architecture, including Lifecycle Marketing capabilities, audience segmentation, and reliable connections to downstream marketing and analytics tools.
• Partner with the Data Team to define tracking requirements and instrumentation strategy, ensuring we capture the right events and user properties at the right touchpoints across the subscriber journey.
• Build toward A/B testing and experimentation capabilities for paywall conversion, subscription offers, and lifecycle campaigns, establishing the infrastructure and processes to enable data-driven optimization.
• Define KPIs and measurement frameworks to track performance across the subscription funnel and guide strategic decision-making.
• Navigate ambiguity and proactively propose solutions that align with team and business goals, balancing technical debt with feature velocity.
• Mentor and support other Product Managers on the team, sharing best practices for MarTech, data instrumentation, and subscription business models.

Skills: Ideal candidates will embody an entrepreneurial spirit, a passion for Axios' mission, and have the following skills:

• 5–7 years of experience in product management with demonstrated expertise in MarTech, subscription products, or consumer-facing digital platforms.
• Hands-on experience with subscription management platforms (Piano strongly preferred; Zuora, Recurly, Stripe Billing, or similar acceptable) and deep understanding of subscription business models, pricing strategies, and conversion optimization.
• Strong familiarity with Customer Data Platforms (Segment strongly preferred; mParticle, Tealium, or similar acceptable) including experience with event tracking, user identity resolution, audience segmentation, and downstream integrations.
• Understanding of data architecture and data pipelines, including how to work with data warehouses (Snowflake preferred) and ensure clean, reliable data flows from collection through activation in marketing channels.
• Experience defining tracking and instrumentation strategies, knowing what events, properties, and user attributes to capture and when to capture them across the customer journey.
• Knowledge of the broader MarTech ecosystem, including lifecycle marketing tools, A/B testing platforms, personalization engines, and integrations with advertising platforms (Facebook, Google Ads) and communication channels (SMS, email).
• Proven ability to partner with cross-functional teams including Growth Marketing, Data/Analytics, Engineering, and Design to align on strategy and execute on shared goals.
• Strong analytical skills and experience using data to drive product decisions, define success metrics, and measure impact.
• Demonstrated success leading product roadmaps with end-to-end accountability, from strategy through execution.
• Excellent communication skills and ability to explain technical concepts and trade-offs to non-technical stakeholders.
• Familiarity with A/B testing methodologies and experimentation best practices for subscription conversion and lifecycle optimization.

What success looks like:

• A well-defined and executed roadmap for MarTech and subscription infrastructure that drives measurable improvements in acquisition, conversion, and retention metrics.
• Piano fully optimized for Axios's subscription business, including improved paywall UX, expanded use of platform features, and measurable increases in subscription conversion rates.
• Segment properly configured and leveraged for audience segmentation, lifecycle marketing campaigns, and reliable data activation across marketing channels.
• A robust data instrumentation strategy and tracking plan in place, ensuring clean and reliable data collection across all critical touchpoints in the subscriber journey.
• Foundation established for A/B testing and experimentation on subscription conversion, enabling data-driven optimization of offers, messaging, and UX.
• Strong partnership with Growth Marketing, demonstrated through aligned OKRs and collaborative execution on subscription growth initiatives.
• Clear KPIs and reporting frameworks that provide visibility into subscription funnel performance and inform strategic decisions.
• Effective mentorship and knowledge sharing within the Product team, elevating the team's collective understanding of MarTech and subscription business best practices.

Starting salary for this role is in the range of $140,000-$190,000 and is dependent on numerous factors, including but not limited to location, work experience, and skills. This range does not include other compensation benefits. Axios' compensation philosophy takes into account cost of labor differentials across the country. Because this is a remote-optional job posting, this salary range takes into account all possible locations within the United States, but candidates will only be eligible for the salary range for their location.

What Axios brings to the table besides salary:

• 401(k) with employer match
• Robust PPO and high-deductible health insurance options on the Blue Cross Blue Shield network
• Employer Health Savings Account (HSA) contribution for the high deductible health plan option
• Dental and vision coverage
• Primary caregiver 12-week paid leave
• Generous vacation policy, plus holidays
• One mental health day per quarter
• Annual learning and development stipend
• $100 monthly work-from-home stipend
• Tele-mental health services through Headspace
• OneMedical membership, including tele-health services
• Personal health advocacy resources through HealthAdvocate 
• Inclusive fertility, hormonal health and family forming benefits through Carrot Fertility
• Access to the Axios “Family Fund”, which was created to allow employees to request financial support when facing financial hardship or emergencies 
• Increased work flexibility for parents and caretakers 
• Virtual company-sponsored social events
• A strong and positive work environment
• A commitment to an open, inclusive, and diverse work culture

Equal Opportunity Employer Statement

Axios is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, age, gender identity, gender expression, veteran status, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Axios makes hiring decisions based solely on qualifications, merit, and business needs at the time.