Senior Product Manager, Healthline Authenticated Experience

Healthline, the leading source of health and wellness information, is seeking a Senior Product Manager to drive the discovery, development and optimization of our new, authenticated Healthline website experience. Our goal is to dramatically increase user signup rates, engagement, retention and loyalty.

Healthline is part of RVO Health, the world’s largest and fastest-growing digital health platform, with 1,400+ employees. At the core of RVO Health is Healthline Media and Distribution, a business that attracts nearly 90MM unique visitors per month in the US (#41 on Comscore’s top 50 list), and 200MM globally to its science and evidence-based, yet easy to understand content. 

To prioritize togetherness, culture, and accountability, RVO Health is prioritizing hiring employees to work from our Charlotte, NC, Minneapolis, MN or our NYC office office Tuesday, Wednesday and Thursday each week. However, this role is also open remotely. 

• Testing and Research
  • Value Proposition Testing: Design and execute tests for different value propositions and feature sets to determine user desirability.
  • User Research: Partner with our UXR team to conduct user research and analyze data to gather insights and inform decision-making.
• Product Strategy
  • Prioritization: Evaluate and prioritize features based on user desirability, technical feasibility, expected speed to impact on authenticated user growth and loyalty KPIs, and alignment with Healthline's vision and overall business strategy.
  • Roadmap Management: Develop and maintain a product roadmap that aligns with strategic objectives and user needs.
• Product Delivery 
  • Feature Development: Own the build and implementation of winning features, ensuring they meet user needs and business goals.
  • Stakeholder Collaboration: Collaborate with cross-functional teams, including engineering, design, marketing, and data, to ensure successful product testing, development and launches.
• Product Analysis
  • Performance Tracking: Monitor and analyze product performance, using metrics to drive continuous improvement.
  • Market Analysis: Stay informed about industry trends, competitor activities, and emerging technologies to identify opportunities for innovation.

• Experience:
• 3+ years of experience in product management, ideally in authenticated consumer products.
• Proven track record of driving substantial increases to user growth, engagement, retention and/or monetization KPIs.
• Skills:
• Experience with 0 to 1 product development.
• Familiarity with content management systems (CMS), UX/UI principles.
• Proficiency with SQL and data analytics tools like Looker for extracting insights and driving data-informed decisions.
• Excellent communication and project management skills with a collaborative approach.
• Passion for digital health and a user-first approach to product development
• Knowledge:
• Interest in the health and wellness industry is a plus.

• You want to own and shape the authenticated product strategy for one of the largest health information platforms in the world.
• You thrive in a data-driven environment and enjoy making decisions backed by user insights and performance metrics.
• You are excited to collaborate across teams and drive large-scale initiatives that impact millions of users globally.
• You enjoy working at the intersection of technology, design, and digital content to create impactful solutions.

Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.

• Starting Salary: $92,000 - $140,000
  *Note actual salary is based on geographic location, qualifications and experience
• Access to a Free Udemy for Business subscription—thousands of hours of learning content on hundreds of different subjects at your fingertips
• Health Insurance Coverage (medical, dental, and vision)
• Life Insurance
• Short and Long-Term Disability Insurance
• Flexible Spending Accounts
• Paid Time Off
• Holiday Pay
• 401(k) with match
• Employee Assistance Program
• Paid Parental Bonding Benefit Program
• Pharmacy Benefits
• Income Protection Plans
• Pet Services Plans
• Mental Health Support
• Wellness Coaching
• HSA- Health Savings Account
• Commuter Benefits
• Gym & Fitness Center Discount Program

Who We Are: 

Founded in 2022, RVO Health is a new healthcare platform of digital media brands, services and technologies focused on building relationships with people throughout their health & wellness journey. We meet people where they are in their personal health journeys and connect them with both the information and the care they need. RVO Health was created by joining teams from both Red Ventures and UnitedHealth Group’s Optum Health. Together we’re focused on delivering on our vision of a stronger and healthier world. 

RVO Health is comprised of Healthline Media (Healthline, Medical News Today, Psych Central, Greatist and Bezzy), Healthgrades, FindCare and PlateJoy; Optum Perks, Optum Store and the virtual coaching platforms Real Appeal, Wellness Coaching, and QuitForLife. 

We offer competitive salaries and a comprehensive benefits program for full-time employees, including medical, dental and vision coverage, paid time off, life insurance, disability coverage, employee assistance program, 401(k) plan and a paid parental leave program. 

RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.  

We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].

We do not provide visa sponsorship for this role at this time.

#LI-Hybrid  #LI-Remote