Senior Product Leader - Onboarding & Growth

Novo.co is redefining business banking for small and medium-sized enterprises with a digital-first platform that empowers entrepreneurs with streamlined, transparent and modern financial tools. We’re on a mission to simplify business banking by making it accessible, intuitive, and efficient.
As the Onboarding & Growth PM, you’ll own the first 90 days of a customer’s journey with Novo. You’ll be responsible for designing a best-in-class business onboarding experience that blends smooth UX, compliance requirements, and growth opportunities. This includes optimizing signup flows, KYC/KYB, and early account activation, while building the infrastructure to support targeted marketing and lifecycle engagement. Your work will set the tone for how customers experience Novo and drive their long-term retention.
Key Responsibilities

• Develop Product Vision and Strategy: Define and articulate the roadmap and vision for your product surface area, in alignment with company goals and market opportunities.

• Market Research: Perform deep customer and competitive analyses to uncover underserved needs and positioning advantages for Novo’s suite of products.

• Cross-Functional Leadership: Own end-to-end product execution, from requirements and wireframes to delivery and iteration, working closely with banking, engineering, design, compliance, finance, risk, commercial and marketing teams.

• Business Outcomes: Drive growth by defining KPIs, monitoring performance (e.g., adoption, utilization, total spend, yield, reward redemption), and continuously iterating based on insights.
  What We’re Looking For

• 7+ years in product management, with experience optimizing user onboarding, funnel conversion, or growth loops.

• Understanding of marketing infrastructure tools, lifecycle engagement, and experimentation.

• Strong analytical skills: proficient with financial modelling, metrics, and iterative testing

• Skilled communicators who can collaborate with engineering, banking, risk/compliance, marketing, legal, and commercial teams, as well as external partners

• Customer-centric mindset with empathy for SMB challenges

• Proficiency in using AI and Code Gen tools, along with an interest in AI adoption

• Ability to quickly get up the learning curve in deeply understanding new domains

• (Nice-to-have) Familiarity with compliance-driven onboarding (KYC/KYB) in fintech
  Proven ability to own product from concept through launch

• (Nice-to-have) Experience building products for small business banking or B2B fintech
  Who Will Succeed Here

  As a PM at Novo, you’ll have a tangible impact by shaping financial products that empower entrepreneurs and small business owners across the country. You will love the work if:

• You thrive in ambiguity - you’re energized by building in a lean, fast-moving, evolving environment where not everything is figured out.

• You’re customer-obsessed - you always tie decisions back to what drives value for small business owners.

• You balance strategy with execution - you can zoom out to shape a long-term vision and zoom in to write a crisp product spec in the same day.

• You’re data-driven but pragmatic - you use metrics and financial models to guide choices, but you don’t get stuck in analysis paralysis.

• You embrace collaboration and challenges - you enjoy partnering with passionate teammates across engineering, banking, risk, legal, compliance, and design and fostering healthy debates to build best-in-class financial products and innovations.

• You’re a scrappy builder - you roll up your sleeves to build and get things done.

• You take ownership - you don’t just ship features, you take responsibility for business outcomes and iterate until they work.
  Ready to build the future of small business banking? Join us now as we create a new digital experience to help small companies thrive!