Senior Product Designer

Who We Are

Babylist is the leading registry, e-commerce, and content platform for growing families. More than 9 million people shop with Babylist every year, making it the go-to destination for seamless purchasing, trusted guidance, and expert product recommendations for new parents and the people who love them. What began as a universal registry has grown into a full ecosystem for new parents, including the Babylist Shop, Babylist Health, and a flagship showroom in Los Angeles. Hundreds of brands in baby and beyond partner with Babylist to engage meaningfully with families during one of life’s most important transitions. With over $1 billion in annual GMV, and more than $500 million in 2024 revenue, Babylist is reshaping the $320 billion baby product industry. We’re helping parents feel confident, connected, and cared for at every step. As we build the generational brand in baby, our mission remains simple: to connect growing families with everything they need to thrive.To learn more, visit www.babylist.com.

Our Ways of Working

Babylist is remote-first with team members across the U.S. and Canada who move fast, think smart, and use AI as part of how they work every day — not as an experiment, as an expectation. We come together twice a year to build the relationships behind the work, and we hire people who are genuinely excited about what's possible and prove it through how they show up.

What the Role Is

As a Senior Product Designer on the Registry team, you’ll own the experience that helps millions of expecting parents create, manage, and share their registries—and makes it easy for friends and family to give meaningful gifts. This is one of Babylist’s highest-impact product areas, spanning both sides of the marketplace. You’ll design across web and native mobile, shaping flows that carry real emotional weight while balancing usability, clarity, and trust.

Day to day, you’ll move between shaping new concepts and refining shipped experiences. You’ll partner closely with Product and Engineering to define problems, make tradeoffs, and get high-quality work out the door. Some weeks you’re mapping end-to-end journeys or rethinking core flows; others you’re deep in Figma tightening interaction details, reviewing builds, and ensuring what ships matches intent. You’ll work within and extend our design system, contributing patterns that scale across the product.

This role is for someone who’s comfortable owning ambiguous, high-traffic surfaces without a playbook. If you’ve mostly worked on isolated features, or prefer clearly scoped tickets over defining the problem itself, this will feel uncomfortable. If you rely on long research cycles or handed-down strategy before designing, this won’t be the right fit.

Who You Are

• 5+ years of product design experience working on consumer-facing products with complex, multi-step user flows (e.g., marketplaces, e-commerce, or lifecycle products)
• Strong portfolio demonstrating native mobile (iOS/Android) and responsive web design, including shipped work you can clearly articulate your role in
• Expert-level proficiency in Figma, including building high-fidelity mockups, interactive prototypes, and scalable component systems
• Proven experience designing end-to-end user journeys, especially for flows with multiple actors or states (e.g., creators vs. contributors, buyers vs. recipients)
• Comfort operating in ambiguity, able to take loosely defined problems and turn them into clear, testable design directions
• Experience collaborating deeply with Product and Engineering, including participating in tradeoff discussions, design reviews, and implementation QA
• Hands-on experience using lightweight research methods (e.g., usability testing, prototype validation, rapid feedback loops) to inform design decisions
• Working knowledge of design systems, including contributing reusable components and maintaining consistency across surfaces
• You're genuinely excited about what AI can do—especially in design workflows like rapid prototyping, exploration, and iteration—and you actively use AI tools to improve your speed and craft

How You Will Make An Impact

• Design and ship end-to-end registry experiences that improve how users create, manage, and share their registries across web and mobile
• Identify and resolve friction in key registry flows, making complex actions feel simple for both registrants and gift-givers
• Define new product directions by translating ambiguous problem spaces into clear interaction models and user experiences
• Partner with Product and Engineering to bring ideas from concept through launch, ensuring high-quality execution in the final build
• Iterate quickly on concepts by putting work in front of users early and incorporating feedback into refined solutions
• Raise the quality bar of shipped experiences through detailed interaction design, visual polish, and thoughtful edge case handling
• Contribute new components and patterns to the design system that support consistency while enabling teams to move faster
• Use modern design and prototyping tools to explore multiple directions efficiently and bring ideas to life at a high level of fidelity

About Compensation

We use a market-based approach to compensation. The starting salary range for this role is:

USD $178,035 to $213,725
CAD $137,280 to $171,600

Your starting salary will be based on your location, experience, and qualifications, with increases over time tied to performance, role growth, and internal pay equity.

Why You Will Love Working At Babylist

Our Culture

• We work with focus and intention, then step away to recharge
• We believe in exceptional management and invest in tools and opportunities to connect with colleagues
• We build products that positively impact millions of people's lives
• AI is intentionally embedded in how we work, create, and scale—supporting innovation and impact

Growth & Development

• Competitive pay and meaningful opportunities for career advancement
• We believe technology and data can solve hard problems
• We're committed to career progression and performance-based advancement

Compensation & Benefits

• Competitive salary with equity and bonus opportunities
• Company-paid medical, dental, and vision insurance
• Retirement savings plan with company matching and flexible spending accounts
• Generous paid parental leave and PTO
• Remote work stipend to set up your office
• Perks for physical, mental, and emotional health, parenting, childcare, and financial planning

Recorded Interviews Babylist uses an interview recording tool to record and transcribe interviews for evaluation purposes in accordance with applicable privacy laws. By participating in an interview, you consent to this recording and transcription.

Interview Integrity At Babylist, every team uses AI daily and we love it. During interviews though, we want to see you — your thinking, your problem-solving, your creativity. All interviews and assessments should be completed independently without AI tools or third-party assistance unless we tell you otherwise. We'll always be clear when AI is welcome. Misrepresentation during the process may result in removal from consideration.

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