Senior People Business Partner - Sales/GTM

By bringing together next-gen technology and the finest live data available, Genius Sports is enabling a new era of sports for fans worldwide, delivering experiences that are more immersive, interactive and personalized than ever before. Learn more at geniussports.com. 

This is a high-impact role for a commercially minded HR leader who thrives at the intersection of people, performance, and business strategy. You’ll be instrumental in shaping a culture where people thrive, performance accelerates, and sales/GTM goals are realized.

The Role:

Reporting into the Chief People Officer, the Senior HR Business Partner – Sales/GTM will act as a strategic advisor to senior leadership across our global Sales/GTM teams. This role is central to driving a high-performing culture that fuels sales/GTM success, accelerates revenue growth, and enables employees to thrive. By combining deep HR expertise with strong business acumen, you’ll partner closely with stakeholders to design and deliver scalable people strategies that directly support revenue growth, market competitiveness, and long-term organizational success.

What You’ll Do:

Strategic People Partnership

• Partner with Sales/GTM leadership to align people priorities with business objectives, ensuring talent strategies enable sales and go-to-market growth plans.
• Translate business priorities into proactive, data-driven people solutions that enhance organizational performance and employee experience.
• Design and deliver a scalable people roadmap to support long-term growth.
• Partner with the Talent Management, People Operations, and Talent Acquisition COEs, and our in-house Legal Counsel to design and implement solutions.

Data-Driven Insights & Decision Making

• Leverage people analytics, engagement data, and performance metrics to provide actionable insights to senior leaders.
• Use dashboards to track organizational health, enabling data-led decisions on talent, performance, and organizational design.

Leadership Advisory & Coaching

• Act as a trusted coach to senior leaders, equipping them to build resilient, inclusive, and high-performing teams.
• Provide practical guidance on leadership challenges, succession planning and workforce design, driving capability at all levels.
• Oversee employee relations in your area, balancing pragmatic solutions with compliance and risk management across multiple jurisdictions.

Performance & Talent Development

• Embed a performance culture that emphasizes accountability, continuous feedback, and career growth.
• Implement clear career pathways and frameworks that build future-ready skills and prepare successors for critical roles.
• Champion initiatives to strengthen retention of top talent.

Change & Organizational Transformation

• Lead and advise on organizational change, including integrations, restructures, and acquisitions, ensuring sales/GTM and people objectives.
• Navigate both the human and legal aspects of change, helping leaders manage transitions effectively.
• Drive large-scale projects from design through execution, ensuring stakeholder alignment and positive cultural outcomes.
• Work with Total Reward and Commercial Ops to shape competitive Reward/Recognition that aligns with sales performance.

What You’ll Bring:

• Commercial Acumen: Experience partnering with Commercial teams (e.g., Sales, Marketing, Advertising, AdTech, or Go-to-Market).
• Influence & Credibility: Proven ability to influence and drive positive change in fast-paced, high-growth environments. Ability to engage, challenge, and influence senior stakeholders, building trust through commercial understanding and pragmatic solutions.
• Global Focus: Experience working across cultures, navigating global complexity while enabling local adaptation.
• Data-Driven Mindset: Skilled in using HR analytics and insights to identify trends, measure impact, and inform strategic decisions.
• Change Leadership: Demonstrated success leading organizational change, including M&A, integrations, and global transformation.
• Resilience & Adaptability: Confident operating with ambiguity, balancing strategic thinking with hands-on execution.
• Communication Excellence: Exceptional written and verbal communication skills, with the versatility to engage a wide range of stakeholders.

The salary for this role is based on an annualized range of $140,000 - $160,000 USD. In addition to base salary, this role will be eligible to participate in Genius Sports variable compensation schemes, as well as our US benefits and 401k plans.

We enjoy an ‘office-first’ culture and maximize opportunities to collaborate, connect and learn together. Our hybrid working models differ depending on your role and location, some business-related travel may be required. 

As well as a competitive salary and range of benefits, we’re committed to supporting employee wellbeing and helping you grow your skills, experience and career. Learn more about how rewarding life at Genius can be at Reward | Genius Sports. 

One team, being brave, driving change 

We strive to create an inclusive working environment, where everyone feels a sense of belonging and the ability to make a difference. Learn more about our values and culture at Culture | Genius Sports.  

Let us know when you apply if you need any assistance during the recruiting process due to a disability.