The Senior Paid Search Specialist manages and optimizes search advertising campaigns for nonprofit clients, focusing on Google Ad Grants and paid search, utilizing platforms like Google Ads and Microsoft Ads, while ensuring compliance and strategic alignment with client goals.
Job Title: Senior Paid Search Specialist
Job Summary: The Senior Paid Search Specialist supports a portfolio of nonprofit clients by managing and optimizing search advertising campaigns, with a primary focus on Google Ad Grants and a secondary emphasis on paid search. This role requires expertise in Google Ads (including Performance Max), Microsoft Ads, and analytics platforms such as Google Analytics and Google Tag Manager. The contractor will oversee multiple client accounts, ensuring campaign compliance, performance optimization, and strategic alignment with each organization’s goals.
Key Responsibilities:
● Strategize, build, and optimize search ad campaigns across Google Ads and Microsoft Ads platforms, including Performance Max (PMAX)
● Align campaigns with client objectives, keyword and audience targeting best practices, and platform-specific nuances
● Maintain Google Ad Grant accounts with a focus on compliance, budget utilization, and long-term sustainability
● Manage paid search accounts with a focus on conversion metrics and performance outcomes
● Prioritize deliverables and maintain organized workflows to meet agreed-upon timelines
● Develop and present performance reports with narrative-driven insights and strategic recommendations
● Use visualizations and benchmarks to contextualize results for nonprofit stakeholders
● Collaborate with internal teams (e.g., SEO, Analytics, CRO) and external stakeholders as needed
● Attend internal meetings (e.g., monthly office hours, client strategy sessions) when relevant to project scopes
● Troubleshoot tracking infrastructure and import conversion goals using Google Analytics and Google Tag Manager
● Provide recommendations for improving tracking fidelity and aligning KPIs with client goals
● Support internal marketing and sales teams with case studies, content ideation, and webinar presentations as requested
Minimum Qualifications:
● 7-8 years managing Google Ads and Google Ad Grant Campaigns, and PMAX and Microsoft Ads.
● Ad Grant Familiarity: Experience with Google Ad Grants or nonprofit fundraising campaigns is a major plus.
● Agency Experience: Comfortable managing 30+ client accounts and switching contexts quickly.
● Budget Sensitivity: Understands how to drive results with small budgets—not reliant on high spend to succeed.
● Reporting & Storytelling: Skilled at building client-facing reports that highlight impact and guide strategy.
● Technical Proficiency: At least proficient in Google Analytics and Google Tag Manager.
● Communication: Fluent or advanced-level English, with clear written and verbal skills.
Core Competencies:
● Search Marketing Expertise: Demonstrates advanced knowledge of paid search platforms (Google Ads {including Ad Grants}, Microsoft Ads), including campaign architecture, keyword strategy, and Performance Max. Applies platform-specific best practices to drive results within budget constraints
● Analytical Thinking & Data Interpretation: Interprets performance data with precision, identifying trends, diagnosing issues, and translating metrics into actionable insights. Uses analytics tools to inform strategy and measure impact across diverse nonprofit goals
● Client & Project Management: Manages multiple client accounts with professionalism and efficiency. Prioritizes tasks, meets deadlines, and adapts to changing needs while maintaining high-quality deliverables and clear communication
● Technical Proficiency: Applies working knowledge of Google Analytics, Google Tag Manager, and conversion tracking setups. Troubleshoots technical issues and ensures accurate data collection to support performance analysis and reporting
● Strategic Communication & Reporting: Crafts clear, compelling reports and presentations that resonate with nonprofit stakeholders. Balances technical accuracy with accessible language, guiding clients through campaign performance and strategic recommendations
Top Skills
Google Ads
Google Analytics
Google Tag Manager
Microsoft Ads
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