Senior Paid Media Specialist

Information Security Responsibilities

• Promote and enforce awareness of key information security practices, including acceptable use of information assets, malware protection, and password security protocols
• Identify, assess, and report security risks, focusing on how these risks impact the confidentiality, integrity, and availability of information assets
• Understand and evaluate how data is stored, processed, or transmitted, ensuring compliance with data privacy and protection standards (GDPR, CCPA, etc.)
• Ensure data protection measures are integrated throughout the information lifecycle to safeguard sensitive information

Responsibilities

• Translate media plans and client objectives into tactical, performance-oriented campaigns across Paid Search, Paid Social, and/or Programmatic channels.
• Execute end-to-end campaign management: trafficking, QA, launch, pacing, optimization, and reporting.
• Define and refine target audiences; leverage segmentation, data partnerships, and audience-first planning to drive performance.
• Collaborate with creative teams to advise on campaign briefs, best practices, formats, and platform specifications.
• Monitor pacing, budgets, and campaign quality assurance across all channels.
• Develop and present clear, professional reports and insights for internal stakeholders and clients, highlighting results and optimizations.
• Stay current on platform updates, ad tech innovations, and industry best practices; proactively identify testing opportunities (A/B tests, betas, variants).
• Partner with cross-functional teams (Media Strategy, Analytics, Customer Marketing) to align media activations with broader client goals.
• Carefully track and record billable time and ensure deliverables meet Bounteous quality standards.

Preferred Qualifications

• 7+ years of hands-on experience in Paid Media execution across Search, Social, and/or Programmatic platforms.
• Proficiency and/or experience in majority of the following:
• Search: Google Ads, SA360, Microsoft Ads
• Social: Meta Ads Manager, TikTok Ads, and other major paid social platforms
• Programmatic: Google DV360, with buying experience across video and display
• Strong knowledge of campaign analysis, keyword research, creative testing, targeting, and budget management.
• Agency or consulting experience required; experience collaborating directly with clients preferred.
• Familiarity with the broader digital media landscape (SSPs, CDPs, ad servers, analytics, reporting tools).
• Strong communication and presentation skills; comfortable leading client conversations.
• Analytical problem-solver with the ability to diagnose issues and recommend actionable solutions.
• High proficiency in Excel/Google Sheets, CM360; familiarity with project management tools (Airtable, Monday, Jira, Smartsheet) a plus.
• Relevant certifications (Google Ads, SA360, DV360, Meta Blueprint, DSP training) strongly preferred.