Senior Paid Media Operations Analyst

Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results.

Position Overview:

Yahoo is seeking a Paid Media Operations Analyst to support our growing paid media program across search, social, and emerging channels. This role will focus on performance analysis, campaign monitoring, testing support, and revenue data quality, helping ensure that our paid efforts operate efficiently, insights are surfaced quickly, and performance data is accurate and trustworthy.

The Paid Media Operations Analyst will act as a strategic partner to paid media managers, CRO, and cross-functional teams by owning reporting and monitoring, identifying trends and risks, supporting testing initiatives, and ensuring the reliability and ongoing improvement of both campaign performance and revenue data.

What You’ll Do:

• Monitor paid media performance across channels (e.g., Google, Meta), identifying trends, anomalies, and optimization opportunities

• Own recurring performance reporting and dashboards, providing clear visibility into results, pacing, and key drivers

• Support paid testing initiatives by tracking test setup, measurement frameworks, results, and post-test insights

• Partner with Paid Media Managers to evaluate performance against goals, budgets, and forecasts

• Analyze funnel performance from click through conversion, surfacing insights related to creative, landing pages, audiences, and offers

• Support onboarding of new partners into revenue reporting, including validating data feeds, mappings, and measurement logic

• Perform ongoing QA of revenue and conversion data, proactively identifying discrepancies or tracking issues

• Collaborate cross-functionally with CRO, Analytics, Product, and Engineering to improve measurement, attribution, and data quality
   

What You Bring:

• 3–5+ years of experience in a data, analytics, or performance measurement role supporting paid media, growth marketing, or digital marketing

• Strong analytical skills and comfort working with large datasets to uncover meaningful insights and validate data integrity

• Experience analyzing performance across paid channels (e.g., search, social, display), even if you have not managed campaigns directly

• Experience working with revenue, conversion, or partner data and performing QA or validation checks

• Proficiency with analytics and reporting tools such as Google Analytics, Looker, Tableau, Excel/Sheets, or similar BI platforms

• Comfortable incorporating AI tools into analytical workflows to accelerate insights, streamline reporting, and improve analytical efficiency

• Familiarity with A/B testing concepts, experimental design, and performance measurement best practices

• Strong communication skills, with the ability to clearly explain findings, implications, and data issues to cross-functional partners

• Highly organized, detail-oriented, and comfortable managing multiple workstreams simultaneously

Nice to Have:

• Experience supporting conversion rate optimization or landing page experimentation efforts

• Familiarity with attribution models and paid media measurement challenges

• Experience onboarding new partners, affiliates, or vendors into reporting systems

• Exposure to SQL, Python, or advanced data analysis techniques

The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoo policies; exercising sound judgment; working effectively, safely and inclusively with others; exhibiting trustworthiness and meeting expectations; and safeguarding business operations and brand integrity.

At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter!

Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response.

We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome.

The compensation for this position ranges from $72,750.00 - $151,250.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more.

Currently work for Yahoo? Please apply on our internal career site.