Senior Media Planner

WHO WE ARE 

Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to www.zetaglobal.com.

THE ROLE 

Join a leading team at the forefront of digital media innovation. As part of the Media Planning team, you’ll support our global programmatic sales organization by developing strategic, detail-oriented responses to RFIs and RFPs in close partnership with cross-functional teams across Zeta. We’re looking for someone with prior experience in digital media planning who thrives on making smart, KPI-driven recommendations and communicates clearly and proactively. This role offers the opportunity to make a measurable impact at a fast-growing digital advertising technology company and craft cutting-edge client solutions. Candidates must be located in the West or Central Time Zones. 

What you’ll do: 

• Help drive revenue growth by developing media plans and proposals that win business and support account expansion
• Present strategic media plans and manage in-flight updates based on objectives, timelines, and formats
• Own the on-time delivery of compelling proposals that align with advertiser and agency campaign KPIs
• Build and maintain a proposal library to streamline planning and apply past learnings
• Serve as a trusted product and technology expert to both sales and internal stakeholders
• Guide the design of high-performing campaigns across digital media, social, email, video, DOOH, Streaming audio, and more
• Translate campaign requirements into specific audience and inventory recommendations using internal and third-party data
• Communicate proactively and often, ensuring tight coordination with sales, analytics, and other teams
• Capture and share market feedback to inform team strategies and product improvements
• Support the creation of new proposal templates and materials for both internal training and external presentations
• Continuously refine proposal quality, workflows, and planning processes to improve efficiency and impact 

Who you are: 

• You have experience in digital media planning or strategy and are comfortable making recommendations grounded in campaign KPIs, formats, timelines, and budget.
• You’re naturally detail-oriented and take pride in delivering high-quality work with minimal oversight.
• You communicate proactively and clearly, ensuring internal teams are always aligned on expectations and next steps.
• You thrive in a collaborative environment and are skilled at working cross-functionally with sales, strategy, analytics, and product teams.
• You’re confident presenting ideas and recommendations directly to sales teams and enjoy partnering closely with them throughout the planning process.
• You are comfortable working in dynamic environments where details may evolve quickly and proactively adjust plans without sacrificing quality.
• You’re used to managing tight timelines and competing priorities, and know how to stay organized and focused under pressure.
• You’re interested in advertising categories and enjoy diving into data and inventory insights across industry trends, platforms, and pricing models (CPM, CPC, CPA).
• You’re a fast learner who thrives in a creative, fast-paced environment.
• You have a demonstrated affinity for quantitative analysis and using data to inform your recommendations. 

What you need: 

• Eagerness to work in a dynamic distributed team in a rapidly growing business environment  
• College Degree preferred and a minimum of 3-4 years of experience in online advertising or digital media  
• Experience with a variety of advertising categories and understanding of what data and inventory work for advertisers  
• Understanding of online ad campaign metrics and analysis, online advertising industry trends, technologies, and pricing models (CPM, CPC, & CPA)  
• Very strong skills in working with Excel and PowerPoint  
• Ability to work independently in a creative and fast paced environment   

Bonus: 

• Agency Experience   

BENEFITS & PERKS

• Unlimited PTO
• Excellent medical, dental, and vision coverage
• Employee Equity
• Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!

SALARY RANGE

The salary range for this role is $70,000 - $80,000, depending on location and experience. 

PEOPLE & CULTURE AT ZETA

Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression.  

We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here:  https://zetaglobal.com/blog/a-look-into-zetas-ergs/ 

ZETA IN THE NEWS!

https://zetaglobal.com/press/?cat=press-releases 

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