Senior media buyer

iSchool is a premier online education platform that focuses on empowering K-12 students with coding and artificial intelligence skills. We are on the lookout for a Senior Media Buyer to spearhead our advertising initiatives. In this role, you will be tasked with managing and optimizing our media buying efforts across various digital channels, playing a crucial role in increasing our reach and enrollments.

• Develop, implement, and manage media buying strategies across platforms, including search engines, social media, and display advertising.
• Analyze campaign performance metrics and optimize campaigns to achieve set KPIs and maximize ROI.
• Collaborate closely with the marketing, creative, and analytics teams to define target audiences and ad creatives.
• Conduct thorough market research and competitor analysis to stay ahead of industry trends and identify new opportunities.
• Negotiate and manage relationships with media vendors to secure the best rates and placements.
• Create regular performance reports and present insights and recommendations to stakeholders.
• Lead and mentor a team of media buyers, providing guidance on best practices and ongoing learning.

• Education: Bachelor's degree in Marketing, Advertising, or a related field.
• Experience: 3-5 years of experience in media buying and digital marketing, preferably in the education or tech sector.
• Skills: Proficiency in media buying platforms (e.g., Google Ads, Facebook Ads) and strong analytical skills for data interpretation.
• Creativity: A knack for developing engaging ad copy and visuals that resonate with target audiences.
• Negotiation: Strong negotiation skills to secure optimal media buys.
• Leadership: Proven experience in leading and developing a team.
• Adaptability: Ability to thrive in a fast-paced, ever-changing environment.
• Insightful: Up-to-date knowledge of digital marketing trends and best practices.

• Competitive salary + performance-based bonuses.
• Flexible work environment (remote/hybrid).
• Career growth opportunities in a fast-growing EdTech company.
• Ongoing training & professional development.