Senior Media Buyer, Paid Social

Who Are We?

We're more than just a company; we're a global leader in digital safety. With a strong commitment to ensuring that everyone can navigate the digital world securely, we unite the best minds and cutting-edge technology through our family of brands: Norton, Avast, LifeLock, Avira, AVG, ReputationDefender, and CCleaner. Together, we protect over 500 million people worldwide. Our workplace is built on inclusivity, where your well-being is a top priority. We believe success comes from balance and authenticity. When you're thriving, you're unstoppable. So, bring your bold ideas and unstoppable drive, and join us in shaping the digital world. Ready to make an impact? Join #TeamGen.

How We Work?

Our hybrid work style gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.

For this role, we are only considering candidates who are able to commute to one of our hybrid office locations in New York City, Tempe, AZ, Mountain View, CA, Plano, TX, or Ashburn, VA.
 

Mission and Goals

We are looking for an innovative problem solver to join our growing Paid Media Team. The Senior Media Buyer, Paid Social will be responsible for developing and executing strategies to maximize performance, reach, and customer acquisition within self-service paid social media platforms (Meta, YouTube, LinkedIn, Reddit, etc.) to achieve our quarterly goals against revenue and gross profit. As a Senior Media Buyer, Paid Social you will be reporting directly to the VP of Publisher Partnerships and Media. We are looking for agile individuals who have a passion for paid media and are looking for engaging challenges, with a strong background in using data to drive success. 

Objectives

Develop and implement scalable paid social media strategies for our growing Credit Card Vertical within major Social platforms like Meta, YouTube, LinkedIn, Reddit, etc. This role will provide the right candidate with an opportunity to contribute to the growth of the Paid Social channel.

• Manage your monthly Paid Media budgets ensuring meeting revenue and GPM (Gross Profit Margin) targets.

• Provide recommendations and execute strategies for bidding, ad copy, campaign structuring, targeting, creative and other facets of inventory management.

• Manage strategy for high velocity creative testing in partnership with design to ensure we are improving each month and evolving along with social media trends and behavior.

• Effectively navigate the promotion of offers that have compliance and targeting requirements by working within your sphere of influence to generate results, regardless of compliance obstacles.

• Execute end-to-end management of paid social campaigns, including budget allocation, bidding, and performance analysis and optimization to  ensure KPIs are met.

• Stay up-to-date with the latest trends and features on major social media platforms.

• Demonstrate proficiency in navigating algorithmic platforms such as Facebook, Instagram, Twitter, LinkedIn, etc.

• Communicate effectively to the team on reporting, results and strategic initiatives and growth opportunities

• Use data to guide decisions and action in order to scale revenue and GPM for this channel.

• Work closely with cross-functional teams, including product, design, content, and analytics, to optimize channel performance.

Competencies 

• 5+ years experience as a high-level operator within the top Social Media Platforms, managing monthly ad spend over $100k, financial category preferred.

• Understanding of direct marketing creative best practices and experience optimizing for campaign performance in a calculated and methodical way (creative, ad copy, landing page)

• Demonstrated subject matter expertise managing paid social algorithms and leveraging technical solutions to generate meaningful results in the paid social channel.

• Strong analytical skills and experience with data analysis, attribution, ads implementation, and platform integration.

• Experience developing strategy, finding solutions, and communicating results.

• Proficient in Excel, Google Suite, Google Ads and Bing Ads

Benefits

At Gen Digital, we are committed to supporting our employees' well-being and professional growth. Our comprehensive benefits package for U.S. team members includes:

• Health & Wellness – Access to medical, dental, and vision insurance plans, telemedicine services, and health savings accounts (HSAs).

• Financial Security – 401(k) retirement plan participation, company-paid life and accidental death & dismemberment (AD&D) insurance, plus opportunities to invest through our Employee Stock Purchase Plan (ESPP).

• Work-Life Balance – Generous paid time off (PTO), company holidays, and various leave options to support personal and family needs.

• Professional Development – Annual education reimbursement (up to $5,250) for job-related courses.

• Wellness Reimbursement – Up to $450 per year to cover fitness-related expenses.

• Additional Perks – Access to commuter spending accounts, legal assistance plans, family support services, and exclusive employee discounts.