Senior Marketing Specialist, Execution

Summary:

Responsibilities include building email & SMS campaigns/journeys, ensuring technical accuracy, and adherence to communication compliance standards. A solid background in journey troubleshooting, and a proficiency in Email Studio, Automation, Studio, and Journey Builder are essential. This position will need to be an experienced problem solver who can creatively address challenges, leverage available tools & resources effectively, and drive towards goals. Ideal candidates thrive in a fast-paced, dynamic environment, adapt to new technologies, and proactively communicate well with cross-functional teams and stakeholders.

The Senior Marketing Execution Specialist will be responsible for managing enterprise communications, including email and SMS journey development, troubleshooting, QA, and optimization. Currently transitioning from Salesforce Marketing Cloud to Adobe Journey Optimizer, this position requires strong expertise in Salesforce Marketing Cloud (SFMC) and/or Adobe Journey Optimizer (AJO) at a senior level.

Essential Job Duties and Responsibilities:

• Collaborate with Operations and Servicing stakeholders to create execution plans for transactional campaigns to customers

•  Build email and SMS campaigns using Salesforce Marketing Cloud (SFMC) and Adobe Journey Optimizer (AJO)

•  Troubleshoot existing SFMC and AJO email and SMS Journeys

•  Monitor SFMC API integrations to ensure internal and external systems support accurate journey execution.

•  Monitor critical, regulatory messages to ensure delivery.

•  Oversee reporting on email campaigns and journeys, including summary-level reporting and user level reporting as needed.

•  Collaborate with operations to enhance customer communications through ongoing improvements.

• You’ll work within our Marketing Execution team, collaborating with our In-House-Agency (IHA), Project Managers, Marketing Partners, IT, and Compliance, and Ancillary partners

• Efficiently manage multiple projects, ensuring timely delivery and quality execution.

• Maintain organization by following a defined process, including maintaining folder structures, naming conventions, and data files. Project Management & Flexibility &

•  Understand and manage project requests from various departments, including product marketing, servicing, operations, Freedom Mortgage partners, and internal communications.

• Quickly pivot between different email types and campaign needs, utilizing existing templates and adapting based on the specific requirements of each project.

• Maintain effective communication and transparency with teams regarding timelines, expectations, and challenges.

•  Stay up-to-date with industry trends, tools, and best practices, applying learnings to improve Marketing strategy and tactics.

• Comply with all company policies and procedures.

• Maintain regular and punctual attendance.

Other Job Duties and Responsibilities:

Performs other related duties as assigned.

Supervisory Responsibilities:

• This position is an individual contributor.

Qualifications:

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.

• Ability to make minor code adjustments on email to work on all clients

•  Deep understanding of email best practices

•  Understands basic marketing principles as it relates to tracking KPIs

•  Excel and mathematical skills required; must be able to create basic custom reports, pivot tables and provide insights /trends into campaign performance

Education and/or Experience:

• Bachelor's Degree from a Four (4) year College or University and 3-4 years experience or equivalent combination of education and experience

• Previous enterprise-level expertise with exact target / email studio

Certificates, Licenses, Registrations:

•  Marketing Cloud Email Specialist Certification

•  Prior Adobe AJO experience preferred

Work Complexity:

Problems and issues faced are general, and may require understanding of broader set of issues but typically are not complex. May require familiarity with the financial/mortgage (or job-specific) industry. Problems require understanding of other job areas.  Problems are typically solved through drawing from prior experiences, with analysis of the issue.

Work Environment:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Work is normally performed in a typical interior office work environment which does not subject the employee to any hazardous or unpleasant elements. The noise level in the work environment is usually moderate.

Physical Demands:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is frequently required to sit and talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or feel; and reach with hands and arms. The employee must occasionally lift and/or move up to 25 pounds.

Equal Employment Opportunity:

The company is committed to providing equal employment opportunities to all employees and applicants without regard to race, ethnicity, color, sex, marital status, sexual orientation, gender identity or expression, pregnancy, religion, national origin, age (40 and over), disability, military status, genetic information, or any other basis protected by applicable federal, state, or local laws.

Americans with Disabilities Act:

Applicants as well as employees who are or become disabled must be able to satisfactorily perform the essential job functions of the position either with or without reasonable accommodation. Applicants as well as employees are encouraged to meet with Human Resources as the organization shall review reasonable accommodations on a case-by-case basis in accordance with applicable law.

Job Responsibilities:

The statements reflect the general duties and responsibilities considered necessary to perform the essential functions of the job and should not be considered as an all-inclusive list of all the work requirements of the position. The company may change the specific job duties with or without prior notice based on the needs of the organization.

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