As a Senior Marketing Operations Manager, you will manage the CRM ecosystem, ensure system integration, improve workflows, and enhance data quality to support marketing growth.
WHO WE ARE
At Trustly, we're building a smarter, faster, and more secure financial future by revolutionizing the world of payments. As a global leader in Open Banking Payments, we are establishing Pay by Bank as the new standard at checkout, providing unparalleled freedom, speed, and ease to millions of consumers and merchants worldwide.
Our Ambition: To build the world’s most disruptive payment network and redefine what the payment experience should feel like.
Trustly is a global team of innovators, collaborators, and doers. If you are driven by a strong sense of purpose and thrive in a dynamic, entrepreneurial, and high-growth environment, join us and be part of a team that’s transforming the way the world pays.
ABOUT THE MARKETING TEAM
The Marketing team at Trustly plays a key role in driving the adoption of Pay by Bank across global markets. Focused primarily on B2B growth, the team works to build brand awareness, generate a high-quality pipeline, and support revenue growth through targeted, data-driven marketing initiatives. Marketing partners closely with Sales, Revenue Operations, Product, and Analytics to ensure campaigns are aligned with business priorities and deliver measurable business impact.
Operating within a lean and collaborative global structure, the team relies on a modern marketing technology stack and strong analytical capabilities to continuously optimize performance. As Trustly continues to scale, Marketing is focused on building efficient systems, improving attribution and campaign measurement, and creating repeatable growth engines that support long-term expansion across the Americas and beyond.
ABOUT THE ROLE
As a Senior Marketing Operations Manager at Trustly, you will own the CRM ecosystem (Salesforce and HubSpot) for the Americas markets, including the multi-touch attribution system, performance dashboards, and campaign operations support. You will ensure that systems are integrated, optimized, and aligned with business goals, enabling the Marketing team to execute efficiently and accurately measure impact.
You will also drive operational excellence across the Americas marketing organization by improving workflows, enhancing data quality, scaling automation, and delivering actionable insights that help the team operate more efficiently. This role requires a balance of strategic thinking and hands-on execution, as you translate business objectives into scalable systems and processes that power marketing growth.
What you’ll do
- Own the HubSpot instance and the marketing setup in Salesforce CRM for the Americas.
- Evaluate, implement, and manage tools that improve visibility, efficiency, and performance across the funnel - including our ABM platform (6sense) and related martech stack.
- Proactively troubleshoot system, workflow, tracking, and data issues to eliminate bottlenecks and increase productivity.
- Own end-to-end campaign operations in HubSpot: scoping, building, launching, and ensuring accurate tracking
- Translate ICPs into audience strategies, segmentation, and lifecycle workflows that improve deal velocity.
- Ensure UTM tracking compliance and campaign tagging standards are consistently applied across all Americas Marketing activities.
- Design and maintain dashboards that connect Marketing activity to pipeline and revenue - not just leads or MQLs.
- Own marketing data governance, including data hygiene, deduplication, enrichment, and documentation, while delivering insights and recommendations that drive continuous optimization and revenue impact.
Who you are
- 5+ years in managing a modern B2B marketing tech stack, with hands-on expertise in HubSpot, Salesforce, and related tools.
- Experience with multi-touch attribution modeling and pipeline acceleration measurement.
- Data-driven and revenue-oriented, with the ability to translate complex analytics into clear insights and action.
- Highly organized project manager who can deliver in a fast-paced environment.
- Collaborative partner who builds trust with Sales, RevOps, Customer Success & Tech.
- Process-oriented and curious, always looking for ways to simplify complexity.
- Experience in payments & fintech is a plus.
Applications for this role are accepted on an ongoing basis.
Remote; U.S. Eastern or Central time zones preferred for collaboration with our global hubs.
SALARY RANGES IN US-BASED ROLE POSTING
Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Recruiters can share more information with applicants about the specific salary range for preferred locations during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, and other perks and benefits.
WHAT WE OFFER
At Trustly, you will have the chance to solve meaningful challenges alongside some of the brightest minds in FinTech. Together, we are shaping the future of payments in an environment that celebrates curiosity, collaboration, and innovation. You will be challenged and empowered to grow, making a real impact every step of the way.
Our team is as diverse as the global footprint we serve, with colleagues across Silicon Valley, the U.S., Canada, Brazil, Europe, and beyond. At Trustly, we foster a workplace where everyone feels they belong—a place where teamwork thrives, ideas flourish, and we never forget to have fun along the way.
The total compensation packages include competitive salaries, bonus plans, and stock options. We offer innovative perks and benefits packages that include:
- Flexible paid time off & generous PTO accrual plans
- Comprehensive medical, dental, vision, and other insurances
- FSA & HSA plans for medical and dependent care
- Home office set-up allowance
- Internet stipend
- Retirement plan match for 401k and RRSP
- Gender-neutral paid parental leave, and more!
(The benefits and total compensation packages outlined above are for full-time employees; some exclusions apply for temporary positions.)
At Trustly, we embrace and celebrate diversity of all forms and the value it brings to our employees and customers. We are proud and committed to being an Equal Opportunity Employer and believe an open and inclusive environment enables people to do their best work. All decisions regarding hiring, advancement, and any other aspects of employment are made solely on the basis of qualifications, merit, and business need.
Top Skills
6Sense
Hubspot
Salesforce
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