Senior Marketing Operations Manager

About Us:

At Sauce Labs, we empower the world's top enterprises - like Walmart, Bank of America, and Indeed - to deliver quality web and mobile applications at speed. Our industry-leading platform ensures continuous quality across the SDLC, using AI-powered analytics to identify key quality signals from development through production. With our unified solution, teams can release and innovate with confidence, knowing their apps will always look, function, and perform exactly as they should. Backed by TPG and Riverwood Capital, we are shaping the future of digital confidence - join us!

The main focus of the Senior Marketing Operations Manager is to own the infrastructure, systems, data, and lead management processes for the Marketing team to be successful. This role is very cross-functional, requiring partnerships with sales, product, and data engineering.

Technology

• Build, maintain, and optimize a high performing GTM tech stack, ensuring that we get the most out of the systems we use
• Responsible for administering, enablement, scaling, and governing the systems and processes in our Martech stack in a way that supports product & sales led growth
• Partner with stakeholders to identify use cases and determine how our technology can help them solve their business goals.
• Drive the adoption and continued  use of our Martech stack within the organization and ensure buy-in from sales and marketing teams.

Process

• Act as owner of our lead lifecycle and ensure each step in the funnel, from lead entry to customer, is operationalized and optimized cross-functionally through the use of both technology and clearly defined process
• Partner with growth and product teams to improve our product led funnel and how it feeds into our sales team
• Partner with our Marketing Automation Manager to ensure our end to end campaign process is efficient and effective in Marketo and Salesforce
• Work cross-functionally with our SFDC admin and RevOps teams on project planning and optimization of our instances

Data & Reporting

• Define & create data cleansing, enrichment, and hygiene processes in data management 
• Partner with our growth and product teams to understand our product data and find ways to surface it to the sales team in a digestible way
• Regularly connect with our SDR leaders to improve lead quality through the funnel through scoring and data enrichment
• Present regularly to leadership on findings and recommendations on how to optimize our processes to increase pipeline generation
• Partner with legal & security to ensure global data compliance 

• 5-7 years experience in high-tech B2B marketing operations 
• BA/BS in a relevant field (Business, Marketing, Communications, etc.)
• Direct experience managing or working in Marketo, as well as direct experience using Salesforce, building reports and campaigns
• Technical aptitude
• Experience utilizing AI tools (ex. Gemini, ChatGPT, Claude, Clay) to improve workflows and increase efficiency of GTM teams
• Experience in lead and account scoring models, predictive models, in both Marketo and ABM platforms in a B2B software environment defining and executing platform strategy for enterprise software/technology space.
• Excellent organization and communication skills with the ability to think logically and critically while having a strong attention to detail
• Proficient with MS Excel or Google Sheets 
• Experience with GTM tech stack, including: Clay, LeanData, Marketo, Chilipiper, Snowflake, Clearbit, Zapier, Inflection

We are a hybrid workplace that recognizes the importance of flexibility while valuing in-person collaboration and relationship building. As a result, Saucers located near an office location must be able and willing to come into the office.

Please note our privacy terms when applying for a job at Sauce Labs.

Sauce Labs is proud to be an Equal Opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity/expression/status, sexual orientation, age, marital status, veteran status or disability status.

Security responsibilities at Sauce

At Sauce, we will commit to supporting the health and safety of employees and properties, partnering with internal stakeholders to learn and act on ever-evolving security protocols and procedures. You’ll be expected to fully comply with all policies and procedures related to security at the department and org wide level and exercise a ‘security first’ approach to how we design, build & run our products and services.