Company Description
Palmetto is a leading clean tech company on a mission to accelerate the transition to a clean energy future. With a belief that consumers can have it all, we are an uncompromising energy company that makes coming clean a no brainer. Our award-winning technology platform empowers homeowners, businesses, and entrepreneurs to adopt renewable energy through simple, scalable, and innovative solutions. Operating at the intersection of B2B and D2C, we offer software, financial products, and services that drive real environmental impact—without compromising value. We deliver end-to-end solutions for whole home electrification that put clean energy within reach for all.
Our employees are our most valuable resource. We foster a promote-from-within culture that prioritizes talent development, career growth, and purpose-driven work. Palmetto offers a comprehensive benefits package—including unlimited PTO, medical, dental, and vision coverage, paid parental leave, retirement plans, and more—so you can have it all both personally and professionally. Palmetto prioritizes people, planet, and profit—backed by a culture that values collaboration, impact, and balance. Join us in building a brighter, cleaner world.
Department Description
Location
This position will be based in Charlotte, NC.
Reporting
This position will report into the SVP, Communications and work day-to-day with Business Unit General Manager's (GMs), Revenue, and Data teams.
Summary of Role
Palmetto is building the category-defining consumer energy platform and we’re looking for a Senior Marketing Manager to accelerate adoption of our fastest-growing business units, with an initial focus on HVAC / Comfort Plan, while also serving as a product marketing partner to our General Managers. This role sits at the intersection of growth strategy, go-to-market execution, and product storytelling. You’ll own demand generation and performance for priority business units, while helping translate product roadmaps into clear value propositions, launch plans, and sales-enablement that help each GM hit their targets. This is a high-impact role for someone who wants to build, test, learn, and scale, not just run campaigns.
Strategic & Tactical
Drive Business Unit Growth (Primary Focus)
- Own growth strategy and execution for HVAC / Comfort Plan, from awareness through conversion and retention
- Develop and run channel-specific growth programs (paid, owned, partnerships, lifecycle, affiliate, field, etc.)
- Partner with Data & Analytics to define success metrics, dashboards, CAC/LTV models, and test-and-learn roadmaps
- Continuously identify growth bottlenecks and opportunities across the funnel — and fix them
- Build repeatable playbooks that can scale across additional product lines (storage, backup, future energy services)
Act as Product Marketing Partner to GMs
- Serve as the embedded marketing partner for Business Unit GMs
- Translate product features into clear customer value propositions, messaging, and positioning
- Support product launches with GTM plans, briefs, and cross-functional coordination
- Help GMs articulate their narrative for internal alignment, sales enablement, and external storytelling
- Bring customer insights and market signals back into product and pricing decisions
Enable Sales & Revenue Teams
- Develop messaging, decks, one-pagers, and tools that help sales teams clearly explain value and close faster
- Collaborate with RevOps and Sales leaders to align incentives, offers, and messaging
- Identify opportunities to improve attach rates, expansion, and cross-sell across Palmetto’s platform
Build the Growth Engine
- Manage agency and vendor partners as needed
- Bring structure, prioritization, and clarity to fast-moving growth initiatives
- Help define what “great” looks like for growth marketing at Palmetto as we scale.
Qualifications
- 5-8+ years in growth marketing, product marketing, or GTM roles
- Proven experience driving growth for B2C or B2B2C products, ideally in subscription, marketplace, fintech, proptech, or climate/energy
- Hands-on experience owning metrics, not just strategy: building plans, writing briefs,working closely with creative, and analyzing performance
- Experience partnering closely with product leaders or GMs
- Strong growth instincts with a data-driven, experimental mindset
- Comfortable moving between strategy and execution
- Able to influence without authority and thrive in cross-functional environments
- Clear, compelling communicator- written and verbal
- Excited by complexity, ambiguity, and building something new
- Experience in HVAC, home services, energy, or consumer finance preferred
- Familiarity with lifecycle marketing, subscriptions, or leasing models preferred
- Experience supporting multi-product portfolios or marketplaces preferred
Employment is contingent upon the successful completion of a background check.
Equal Employment Opportunity
Palmetto embraces diversity and is an Equal Employment Opportunity employer. Employment is decided on the basis of qualifications, merit, and business need. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or any other status protected under federal, state, or local law.
For more about our Privacy Policy, visit: https://palmetto.com/privacy-policy
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