Senior Marketing Consultant - Growth Marketing Tagging and MarTech Management

About this role:
Wells Fargo is seeking a Senior Marketing Consultant to support initiatives in Growth Marketing, Tagging, and MarTech Management.
In this role, you will:

• Develop and implement complex, highly visible Growth Marketing campaigns across owned and paid digital and mail channels
• Help coordinate tagging implementation on a robust test and learn agenda with a focus on creative optimizations to improve CX and conversion
• Work collaboratively with Program Managers, Campaign Managers, and Senior Leadership to understand prioritization of initiatives.
• Lead refinement sessions with a cross-functional team to understand business problems and how proposed system enhancements address them while assessing impact to existing functionality and business processes.
• Produce business requirement artifacts - including tagging workbooks and validation.
• Manage Campaign Implementation MarTech roadmap and capabilities advancement including managing Third Party web hosting vendor relationship.
• Responsible for documenting tagging and working with Marketing Analytics, Test Design, and internal teams to coordinate and validate tagging implementation.
• Drive all privacy/GCQ and other digital controls as needed.
• Ensuring creative elements are thoroughly tested for best practices, accuracy, proper functionality, and required tracking

Required Qualifications, US:

• 4+ years of Marketing, E-business, Marketing, Digital Platforms (i.e. mobile or social media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 3+ years of consultative product management or related technical experience, including the ability to collaborate with stakeholders in eliciting information needed to drive initiatives forward.
• 2+ years supporting paid media marketing analyst using Google Analytics or Adobe Analytics
• 3+ years in tag implementation processes and deployment using tools such as Adobe Tag, Google Tag Manager or Tealium IQ
• 2+ years in tag data quality management and improvement using tools including or similar to QA2L.
• Financial services industry experience
• Understanding of digital channels, including paid search, websites, and email
• Experience leading effective collaboration across a team of project managers focusing on different functional areas for the same project
• Ability to turn preliminary or ambiguous information, ideas, or problems into well-defined plans and solutions
• Experience working with cross-functional teams, including external vendors
• Strong time management skills and ability to meet deadlines
• Excellent verbal, written, and interpersonal communication skills
• Strong Microsoft Office (Word, Excel, and Outlook) skills
• BA/BS or equivalent experience

Posting End Date:
31 Jul 2025
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.