Senior Marketing, Communications and Training Manager

As Senior Marketing, Communications and Training Manager, you will have an exciting opportunity to support key growth initiatives within Wealth Management Solutions at Ameriprise Financial. You will develop a strategic marketing, communications and training vision, write compelling content and work with an Instructional Design team to build engaging deliverables. You will measure success by tracking progress against overall business objectives as well as the learner’s reaction and whether they demonstrated an increase in knowledge and change in behavior. Please note this is a writing-intensive content creation role not a training facilitation role. This position reports to the Director, Product Marketing, Communications and Training.

Key Responsibilities

• Serve as an expert in product and strategy positioning to increase awareness and drive growth of Wealth Management Solutions.
• Develop integrated strategy plans for complex marketing, communications and training programs.
• Create marketing, communications and training materials including marketing collateral, sales literature, articles, emails, social media posts, story boards, scripts, user/facilitator guides, FAQ, etc. to support products initiatives and drive growth of Wealth Management Solutions. 
• Identify appropriate marketing and communications vehicles or training method (e-learning, instructor-led, or blended approaches) to achieve desired organizational impact.  
• Work with and lead large cross-functional teams across the organization to ensure alignment and integration.
• Evaluate outcomes based on established business, marketing, communications, and training objectives.
• Act as primary liaison with internal partners – legal, compliance, instructional designers, product development, sales strategy, etc.
• Drive measurable program results.  Track marketing and communications engagement and training program participation and results and provide recommendations for improvements, execute approved recommendations quickly across the organization to ensure alignment and integration.

Required Qualifications

• 7-10 years’ experience in investments or non-financial product Marketing, Communications and Training
• Bachelor's Degree or equivalent (4-years).
• Active Series 7 or ability to obtain within 120 days
• Strong, demonstrated writing skills and ability to articulate informed points of view to a variety of audiences
• Exceptional marketing, communications, training, project management and organizational skills
• Proven ability to prioritize, coupled with strong attention to detail in a fast-paced environment
• Self-starter with ability to work independently and think critically
• Experience working with Microsoft Office products (e.g., PowerPoint, Word, Excel)

Preferred Qualifications

• Strong knowledge of investments and/or financial products and services (e.g., investment advisory/managed accounts)
• Ability to work as a leader within teams to motivate and collaboratively influence others
• Knowledge of training software (e.g., Vyond, Rise, Storyline, etc.)

About Our Company
We’re a diversified financial services leader with more than $1 trillion in assets under management and administration as of 2022. Our team of 20,000 people in more than 20 countries, advise and manage assets and income of more than 2 million individual, small business and institutional clients. We are a longstanding leader in financial planning and advice, a global asset manager and an insurer. Our unwavering focus on our clients and strong financial foundation connects each of our unique businesses - Ameriprise Financial, Columbia Threadneedle Investments and RiverSource Insurance and Annuities. Here, we foster meaningful careers, invest in the future, and make a difference for clients, institutions and communities around the world.

The estimated base salary for this role is $98,100 - $132,400 / year. We have a pay-for-performance compensation philosophy. Your initial total compensation may vary based on job-related knowledge, skills, experience, and geographical work location. In addition, most of our roles are eligible for variable pay in the form of bonus, commissions, and/or long-term incentives depending on the role. We also have a competitive and comprehensive benefits program that supports all aspects of your health and well-being, including but not limited to vacation time, sick time, 401(k), and health, dental and life insurances.

Full time

Exempt

Marketing/Product Management

FPPS Wealth Management Solutions