Senior Marketing Cloud Architect

What You'll Do

• Strategic Architecture 

  • Define and own the Marketing Cloud architecture roadmap aligned with business objectives. 

  • Partner with Marketing, Product, and Technology leaders to translate strategic goals into technical solutions. 

  • Lead transition toward AI-driven marketing platforms and decisioning systems. 

   

  Solution Delivery 

  • Lead end-to-end implementation of complex Marketing Cloud solutions, including Journey Builder, Automation Studio, Cloud Pages, and Content Builder. 

  • Architect integrations between Marketing Cloud, Salesforce CRM, and external systems using APIs and middleware. 

   

  Data Strategy 

  • Design robust data models and segmentation strategies for advanced personalization. 

  • Ensure compliance with global privacy regulations (GDPR, CCPA). 

   

  AI & Innovation  

  • Introduce best practices and leverage Generative AI (GenAI) for:  

  • Dynamic email/content generation  

  • Campaign optimization  

  • Automated journey orchestration  

  • Design and implement AI-powered personalization strategies, including Real-time segmentation using Data Cloud.  

  • Enable Einstein AI / predictive intelligence use cases. 

  • Drive continuous improvement through AI-enabled experimentation frameworks, Predictive analytics, A/B testing, and performance optimization. 

   

  Leadership 

  • Serve as a subject matter expert and mentor for Marketing Cloud developers and administrators. 

  • Establish governance frameworks for Data Quality, Coding standards and AI model usage and ethics.

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What You'll Need to Succeed

• 7+ years in digital marketing technology, with at least 5 years in Salesforce Marketing Cloud architecture.
• Proven track record of leading enterprise-scale implementations.
• Technical Skills
• Expertise in AMPscript, SSJS, SQL, HTML/CSS, and API integrations.
• Strong understanding of data architecture and marketing automation best practices.
• Certifications
• Salesforce Marketing Cloud Consultant and Architect certifications strongly preferred.
• Soft Skills
• Strategic Thinking: Ability to align technical solutions with business objectives and long-term goals.
• Influence & Leadership: Skilled at guiding cross-functional teams and influencing stakeholders at all levels.
• Communication Excellence: Clear, concise, and persuasive communication for both technical and non-technical audiences.
• Problem-Solving: Strong analytical mindset to troubleshoot complex issues and design innovative solutions.
• Collaboration: Builds trust and fosters teamwork across Marketing, Technology, and Product organizations.
• Adaptability: Thrives in fast-paced environments and can pivot strategies based on evolving business needs.
• Customer-Centric Mindset: Keeps end-user experience at the forefront of all decisions.