Senior Marketing Campaign Manager

Overview

The Sr. Marketing Campaign Manager will support the development and execution of integrated marketing campaigns and programs across multiple channels such as events, digital, social, paid media, and nurture programs. This person will partner with stakeholders in Marketing Communications, Product Marketing, and Marketing Operations to design and execute integrated marketing campaign strategies while monitoring results based on Key Performance Indicators (KPI's).

Job Responsibilities

• Campaign Strategy and Execution: Develop, execute, and manage comprehensive multi-channel marketing campaigns, including email, webinars, events, direct mail, and digital. Ensure seamless execution from planning through to completion in a fast-paced environment, aligning with organizational goals to drive repeatable, scalable results while meeting deadlines and campaign objectives.

• Salesforce Proficiency: Utilize Salesforce to build campaign hierarchies, create detailed reports, and develop dashboards that track and analyze campaign performance metrics, ensuring data-driven decision-making.

• Partnership and Trade Association Management: Manage partnerships and joint partner marketing efforts, ensuring alignment with partner objectives to maximize impact. Identify and collaborate with relevant trade associations within your vertical, securing quarterly sponsorships to expand your marketing reach.

• Project and Budget Management: Leverage platforms such as Monday.com for project management, ensuring timely delivery of campaign components. Manage campaign budgets effectively, ensuring optimal resource allocation and maintaining financial accountability.

• Marketing Platform Proficiency: Demonstrate expertise with platforms such as On24 for webinar execution and Marketo for email marketing, landing page buildout, and smartlist segmentation.

• Performance Forecasting and KPI Management: Analyze and forecast the expected performance of planned marketing programs quarterly, with monthly adjustments to align campaign goals with sales targets and overall business objectives. Continuously monitor and optimize key performance indicators (KPIs) to improve campaign effectiveness.

• Revenue Marketing and Pipeline Development: Collaborate closely with Industry Sales Leaders as a trusted Demand Generation partner to develop a healthy pipeline, integrating marketing efforts into the sales pipeline seamlessly. Plan and execute targeted marketing campaigns aimed at generating sales-qualified leads.

• Content and Persona Alignment: Work with Product & Content Marketing to ensure campaign content aligns with brand positioning, messaging, and buyer personas, effectively targeting key segments.

• Campaign Monitoring and Continuous Improvement: Oversee campaign performance throughout the lifecycle, conducting A/B testing and regularly analyzing campaign metrics and conversion rates. Identify opportunities for optimization and implement best practices to enhance efficiency, accelerate the sales cycle, and continually improve the effectiveness of marketing strategies.

Required Experience, Qualifications, and Skills

• Proven success in managing multi-faceted marketing programs from planning to completion in a fast pace environment.

• Effective at project management, with the ability to take initiative and manage multiple projects at once and deliver within deadlines. Experience using project management tools, such as Workfront.

• Experience using key marketing reporting tools such as Salesforce and Google Analytics.

• Strategic understanding of marketing automation platforms such as Hubspot/Marketo, lead scoring strategies, and the marketing funnel stages (MQL, SQL, etc.).

• Understanding of marketing metrics and funnel analytics to optimize campaigns, and ability to deliver feedback on best strategies to drive demand.

• Writing skills appropriate for demand generation (email, web, social, and campaign ads).

• Communicate effectively on a regularly scheduled cadence between stakeholders to ensure alignment on goals and objectives.

• Comfortable presenting virtually and in person, both internally and externally (webcast, user conferences, etc.).

• Strong leadership and communication skills in delivering vision and strategy for campaigns to senior executives.