Senior Marketer, Social & Community - My First Million

We Need Someone Who Actually Gets Social Media

Here's the Deal:

My First Million is part of HubSpot Media, and we're crushing it. 2 million monthly listeners. 800K YouTube subscribers. And we're just getting started.

But here's the thing - we need someone who can handle content creation, social performance, and community engagement at scale. Someone who understands that social media is its own game with its own rules.

We need someone who knows how to grow our audience and engages entrepreneurs. This role is for someone who lives online, understands what actually works on social, and wants their work to reach millions of people every week.

What You'll Actually Do:

Social Content Editing: Turn Our Content Into Social Gold

• Take our video podcasts, live event recordings, and guest interviews and identify the clips, cuts, quotes, and editorial soundbites that will take off with social audiences.
• Write copy and create clips that people actually want to watch, share, and engage with.
• Build our YouTube Community through posts, polling, and community engagement.
• Launch the My First Million brand on LinkedIn.
• Expand the audiences of our Instagram and TikTok channels.
• Collaborate with our editorial team to transform content segments into social angles and stories.
• Work directly with Shaan, Sam, and our producers to create social-first programming across all key platforms.

Audience Engagement: Be Our Voice Online

• Respond to comments and DMs like an actual human - help us build our fandom, not just our follower count.
• Jump into relevant conversations across social where the MFM perspective adds value.
• Engage with other creators, entrepreneurs, and accounts in our ecosystem to build real relationships.
• Spot super fans and community members doing cool stuff - amplify them.
• Capture content at HubSpot's INBOUND conference and other IRL experiences where our audience shows up.
• Turn community feedback and questions into content ideas the team can actually use.

Performance: Prove It's Working

• Track what's actually working and what's not - we love data, hate guessing.
• Grow subscribers, engagement rates, and reach across YouTube, LinkedIn, Instagram, and TikTok.
• Use performance insights to inform what content we make more of (and what we kill).
• Report on the metrics that matter - no vanity BS, just what drives real audience growth.

Have the Chops

• 7+ years doing social & creator marketing and content production (actually doing it, not just "managing" it)
• You're fluent with tools like ChatGPT, Canva, Riverside, Descript, or CapCut - and you use them to work faster and smarter
• You can capture and adapt tone of voice across platforms - what works on LinkedIn doesn't work on TikTok, and you know the difference
• You understand how to create and edit content that stops the scroll and keeps people coming back
• You've grown audiences before and can show the receipts

You Get It

• You read Link in Bio and Future Social
• You listen to My First Million, All-In Pod, Acquired
• You watch Diary of a CEO, Gary Vee, and Hormozi
• You read Shaan’s 5 Tweet Tuesday, Inc., Entrepreneur because you want to, not because you have to
• You’re an MFM fan, and know what “Billy of the week” and “No small boy stuff” is
• You have strong opinions about what works on social and what doesn't
• You’re active on your own social channels and have built your own engaged audience (no matter the size)

Look, we're not going to waste your time:

• You won't be making the podcast (we got that covered)
• You won't be running ads (different team)
• You won't be dealing with a bunch of bureaucratic nonsense

You'll have support, but you need to be able to execute as an individual contributor. Your support system includes short-form and editing resources. 

This role is for someone who wants to work with one of the biggest business podcasts in the world and help us get even bigger and better. 

If you want to work on something that millions of people actually consume, with hosts who've built and sold companies, and you want to see your work make a real impact... let's talk.