The Senior MarCom Specialist will lead B2B communications initiatives focusing on PR, content, events, and brand visibility, while collaborating with various teams to enhance brand reputation and support business growth.
About the Role
We are looking for a Senior MarCom Specialist to lead and execute B2B communications initiatives across PR, content, events, and brand visibility activities in the US market.
This role is ideal for a hands-on communications generalist who combines strategic thinking with strong execution skills and is comfortable working autonomously in a fast-paced environment.
You will work cross-functionally with Sales, Partnerships, and Leadership teams to strengthen brand reputation, support business growth, and drive market visibility.
Requirements
- 5+ years of experience in Marketing Communications, PR
- Strong background in B2B communications and brand positioning
- Proven experience driving PR, media relations, and thought leadership initiatives
- Experience managing industry events, expos, or conferences
- Strong content creation and storytelling skills
- Ability to independently lead projects from idea to execution
- Excellent communication and stakeholder management skills
- Experience working with cross-functional teams
- C1 English
Responsibilities
Brand Reputation & Thought Leadership
- Build and strengthen brand visibility and market reputation
- Drive PR initiatives, media placements, and industry publications
- Support award submissions, research publications, and thought leadership activities
- Collaborate with leadership on expert commentary and industry positioning
- Identify communication opportunities that support business growth
Events & Sales Enablement
- Lead marketing support for industry events and expos
- Coordinate event execution end-to-end
- Manage branded merchandise and event-related materials
- Collaborate with vendors, partners, and external providers
- Support Sales teams with communication and marketing assets
Content & Communications
- Develop LinkedIn-focused content initiatives
- Create communication materials for campaigns, announcements, and partnerships
- Ensure consistency of messaging and brand tone across channels
SBC Performance Charlotte, North Carolina, USA Office
Charlotte, NC, United States
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