Senior Manager, Student Experience Automation

Risepoint is an education technology company that provides world-class support and trusted expertise to more than 100 universities and colleges. We primarily work with regional universities, helping them develop and grow their high-ROI, workforce-focused online degree programs in critical areas such as nursing, teaching, business, and public service. Risepoint is dedicated to increasing access to affordable education so that more students, especially working adults, can improve their careers and meet employer and community needs.

The Senior Manager, Student Experience Automation leads the execution and delivery of omni-channel student engagement automations across the student lifecycle. This role is accountable for throughput, quality, and reliability of automation delivery, ensuring that student contact strategies are executed consistently, compliantly, and at scale.

As a people leader, this role manages a team of automation Managers, Senior Specialists, and Specialists, providing direction, prioritization, and coaching. The Senior Manager balances near-term delivery demands with longer-term process maturity, partnering closely with enablement, analytics, and cross-channel delivery functions to ensure automation work is well-designed, operationally sound, and aligned to student experience objectives.

Key Responsibilities

Execution Leadership & Delivery

• Own day-to-day execution of student experience automations, ensuring consistent delivery across all active partners and segments.
• Oversee planning, design, build, QA, and deployment of complex, data-driven automations across engagement channels.
• Ensure automation workflows are reliable, scalable, and aligned to defined contact strategies and student lifecycle stages.
• Act as the primary escalation point for execution risks, delivery bottlenecks, and production-impacting issues.

People Leadership & Team Management

• Manage and develop a team of Student Experience Automation Managers, Senior Specialists, and Specialists.
• Set clear expectations for quality, throughput, documentation, and collaboration.
• Coach team members on technical execution, problem-solving, and adherence to standards.
• Support hiring, onboarding, performance management, and development planning for the execution team.

Operational Governance & Quality

• Establish and enforce execution standards, QA practices, and delivery workflows.
• Ensure automation work complies with organizational policies related to privacy, accessibility, and student communications.
• Review and approve high-impact or complex automation work prior to deployment.
• Promote consistent documentation and knowledge sharing across the team.

Cross-Functional Collaboration

• Partner with automation enablement and data governance functions to align execution with system readiness and data integrity.
• Collaborate with analytics and reporting teams to review performance trends and identify execution-level improvement opportunities.
• Coordinate with cross-channel delivery teams to ensure smooth handoffs, aligned timing, and consistent student experience.
• Contribute execution perspective to roadmap planning and prioritization discussions.

Continuous Improvement

• Identify opportunities to improve delivery efficiency, reduce rework, and increase automation reliability.
• Incorporate learnings from performance analysis, testing, and post-launch reviews into execution practices.
• Prepare the execution team for future operational maturity through process refinement and skill development.

Job Requirements

• Bachelor’s degree in Marketing, Business Administration, Information Systems, or related field (or equivalent experience).
• 6–8+ years of experience in automation execution, campaign operations, or systems-enabled marketing functions.
• 3+ years of experience leading or managing automation-focused teams.
• Strong understanding of omni-channel automation concepts, data-driven workflows, and QA methodologies.
• Demonstrated ability to manage competing priorities in a high-throughput, deadline-driven environment.
• Proven collaborator with the ability to work effectively across technical, analytical, and operational teams.
• Strong communication, organizational, and decision-making skills.
• Detail-oriented leader with a focus on quality, reliability, and operational excellence.

Risepoint is an equal-opportunity employer and supports a diverse and inclusive workforce.