ABOUT CORDIAL
We founded Cordial in 2014 on the belief that there should be more humanity and empathy in marketing—both in how brands communicate with their customers and in how technology companies work with brands. We built our company and platform purposefully, driven by a desire to inspire more thoughtful communication and to create experiences that feel more personal and human—for consumers, for the people at the companies we work with, and for Cordial employees. Today, brands like PacSun, Revolve, Abercrombie & Fitch, Realtor.com, L.L. Bean and Forbes rely on Cordial to drive revenue growth by sending a better message.
We chose the name Cordial to symbolize how we empower our clients to communicate with their customers, as well as how we do business: with transparency, collaboration, and trust. We're building a passionate team of individuals willing to learn, grow, and be thoughtfully challenged on a daily basis to continuously improve our product, company, and culture every single day.
OUR VALUES
- Communicate better than the rest
- Own it, every time
- Solve client problems tenaciously
- Make Waves
POSITION SUMMARY
At Cordial, marketing is about winning the Battle for Attention—not with more noise, but with programs and proof that cut through.
We’re hiring a Senior Manager, Strategic Marketing Programs to own and scale the initiatives that activate our networks and drive pipeline creation and acceleration:
- Cordial alumni engagement
- Client referral engines
- Customer Advisory Boards (CABs)
- Executive activation programs
- Partner and sales activation plays
This role is less about traditional demand gen tactics (ABM, webinars) and more about building programs that turn clients, executives, and partners into advocates and amplifiers who generate and accelerate pipeline. Every program you own will be measured by the pipeline it creates or advances.
You’ll be working with a lean team, so pace matters: fast cycles, high-quality content, and a consistent drumbeat of programs that substantiate our Battle for Attention narrative in-market. You’ll also bring AI workflows into modern marketing—using tools to scale content, personalize outreach, and accelerate insights.
YOU WILL
- Own and scale strategic programs (alumni, referrals, CABs, exec activation) with clear goals for pipeline creation and acceleration.
- Build repeatable playbooks that turn these networks into measurable demand, advocacy, and influence.
- Drive a drumbeat of programs and proof that reinforce our Battle for Attention narrative.
- Partner with Product Marketing to connect programs back to positioning and product proof.
- Partner with Sales to fuel executive- and client-led acceleration plays.
- Create and deliver high-quality content at pace: referral toolkits, CAB outputs, exec activation collateral, etc.
- Apply AI workflows (content generation, personalization, research, reporting) to accelerate programs.
- Track performance and optimize specifically for pipeline impact—creation, acceleration, and influence.
- Manage budgets with a lean mindset and make smart trade-offs to maximize ROI.
ABOUT YOU
- 5–7 years of B2B SaaS marketing experience, ideally in martech, with a track record of building strategic programs (referrals, advocacy, exec activation) that directly drive pipeline.
- Hands-on, resourceful self-starter who thrives in a lean, fast-moving environment—comfortable owning strategy and execution.
- Strong communicator (written, verbal, presentation) with an eye for quality, creativity, and shaping narratives that resonate with executives and marketers alike.
- Skilled at packaging and adapting messaging for different channels and formats—referral toolkits, CAB outputs, executive decks, partner activations, digital campaigns.
- Comfortable analyzing data from surveys, benchmarks, and program results to surface themes, trends, and storylines that amplify Cordial’s Battle for Attention narrative.
- Exceptional project manager—able to juggle competing priorities, organize large-scale programs, and deliver high-quality outputs with little direction.
- Experience mentoring or leading others; eager to bring out the best in teammates, partners, and clients.
- Versatile operator with examples of building both strategic programs (CABs, referrals, exec activation) and the content that fuels them.
COMPENSATION & BENEFITS
$140,000.00 - $165,000.00 annually. The compensation range may be adjusted based on experience and location. In combination with base salary, Cordial's compensation package includes equity and bonus, a robust benefit plan (medical/dental/vision/life), 401k match, flexible time off. Additionally, we offer perks such as childcare and continued education yearly reimbursements. We pride ourselves in maintaining a healthy work/life balance, a strong dedication to DE&I efforts, and an overall respectful and open culture!
Cordial is proud to be an equal opportunity employer that celebrates diversity and is committed to creating an inclusive workplace with equal opportunity for all applicants. Our goal is to recruit the most talented people from a diverse candidate pool regardless of race, color, ancestry, national origin, religion, disability status, sex (including pregnancy), age, gender, gender identity or expression, sexual orientation, marital status, veteran status, or any other characteristic protected by law.
Cordial is committed to working with and providing access and reasonable accommodation to applicants with mental and/or physical disabilities. If you require an accommodation, please reach out to your recruiter once you've begun the interview process. All requests for accommodations are treated discreetly and confidentially, as practical and permitted by law.
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