Lead and scale B2B programmatic campaigns and strategy across display, video, native, and ABM. Oversee campaign operations, optimization, audience segmentation, partner integrations, budgeting, and performance reporting. Support new business, cross-channel collaboration, and client education while evolving best practices for B2B targeting, attribution, and emerging ad tech solutions.
The Role
We are looking for a Senior Manager, Programmatic to help lead and scale Wpromote’s growing B2B Programmatic practice. Reporting to the Director, Programmatic B2B, this role will oversee day-to-day campaign operations across a portfolio of clients while driving campaign excellence, operational best practices, and strategic growth. You’ll play a key role in onboarding new advertisers, supporting client relationships, contributing programmatic expertise to new business opportunities, and helping shape best-in-class approaches for B2B audience targeting, buying cycles, and multi-stakeholder decision journeys.
This role is ideal for a programmatic expert who thrives at the intersection of strategy, execution, and client partnership. As an individual contributor, you’ll collaborate closely with internal teams, agency partners, and clients to deliver high-performing campaigns while serving as a subject matter expert in audience strategy, inventory planning, optimization, and emerging ad tech solutions. In addition to ensuring successful campaign delivery, you’ll help educate clients and colleagues, share industry knowledge, and contribute to the continued evolution of Wpromote’s programmatic capabilities.
At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
We offer:
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
The anticipated annual salary for this role will range from $84,000 - $100,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits (listed above).
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles, Chicago, and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
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You Will Be
- Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to client business objectives such as lead quality, account penetration, and sales velocity.
- Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline metrics (MQLs, SQLs, pipeline velocity, ROI).
- Managing campaign execution and optimization across display, video, native, and ABM-driven programmatic programs.
- Contributing to the development and evolution of best practices for B2B audience segmentation, firmographic and technographic targeting, and multi-touch attribution.
- Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn, Demandbase, etc.) to maximize platform capabilities and evaluate emerging solutions.
- Supporting new business efforts by contributing programmatic insights, recommendations, pricing considerations, and case studies that demonstrate B2B growth outcomes.
- Partnering closely with paid social, search, and content teams to help create cohesive, full-funnel demand generation programs.
- Sharing insights on emerging programmatic trends, privacy developments, and audience strategies relevant to B2B advertisers with both internal teams and clients.
- Maintaining financial discipline through accurate budgeting, pacing, forecasting, and performance reporting for client accounts.
- Resolving performance, strategy, or client relationship challenges by providing practical, data-driven recommendations and solutions.
- Representing the agency professionally in client meetings, partner conversations, and industry events while continuing to build expertise within the B2B programmatic space.
You Must Have
- 3–5 years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or enterprise clients in an agency, DSP, or platform environment.
- Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and funnel-stage optimization.
- Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such as Campaign Manager 360 (CM360), data management platforms, and CRM integrations for audience activation.
- Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader business outcomes.
- Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora, Demandbase, or similar).
- Strong communication skills with the ability to translate technical programmatic concepts into clear, actionable insights for clients and stakeholders.
- Ability to collaborate effectively across creative, media, strategy, and analytics teams to support integrated B2B demand generation programs.
- A curious, growth-oriented mindset and interest in evolving B2B ad tech, data privacy, and audience intelligence trends.
Nice to Have
- Preferred candidates will be located in CT or ET time zones to support team and client collaboration; PT candidates will also be considered for the right fit
Wpromote is committed to bringing together individuals from different backgrounds and perspectives, providing employees with a safe and welcoming environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together. As an equal opportunity employer, we prohibit any unlawful discrimination against a job applicant on the basis of their race, color, religion, gender, gender identity, gender expression, sexual orientation, national origin, family or parental status, disability*, age, veteran status, or any other status protected by the laws or regulations in the locations where we operate. We respect the laws enforced by the EEOC and are dedicated to going above and beyond in fostering diversity across our workplace.
Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and certain state or local laws. A reasonable accommodation is a change in the way things are normally done which will ensure an equal employment opportunity without imposing undue hardship on Wpromote.
This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. If E-Verify cannot confirm that you are authorized to work, this employer is required to give you written instructions and an opportunity to contact Department of Homeland Security (DHS) or Social Security Administration (SSA) so you can begin to resolve the issue before the employer can take any action against you, including terminating your employment. Employers can only use E-Verify once you have accepted a job offer and completed the Form I-9. For more information on E Verify, or if you believe that your employer has violated its E-Verify responsibilities, please contact DHS.
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