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The Senior Manager, Paid Search is a leader who is responsible for optimizing digital ad campaigns and driving strategic initiatives, working at the intersection of paid search execution and account management. Your core responsibilities in this role will be to drive improvements in paid search account performance through flawless tactical execution, craft innovative strategies across Google, Microsoft, and emerging ad platforms, and lead / manage client relationships for key accounts.
Responsibilities:Client & Team Revenue Oversight:- Serve as the main point of contact and client team lead to manage 2 - 5 Monks clients
- Responsible for the day-to-day management, analysis, and optimizations
- Revenue & retention responsibilities for team accounts
- Participate in onboardings, renewal calls, and other important client communications
- Work with the team to drive paid search account strategy, forecasting, and planning
- Analyze performance data and KPIs
- Create and deliver quarterly performance reviews for your direct reports
- Run weekly team meetings to track progress toward client & team goals
- Build, launch, and continuously monitor/optimize Google, Bing, and other Paid Search ad campaigns in the platform to client-driven KPIs such as CPL, MQL, SAL, CAC, ROAS, Opportunity Win Rate, etc.
- Lead budget pacing and optimization implementation
- Assist in forecasting, budget planning, and product mix allocation
- Develop, create, and launch robust testing plans
- Think creatively to develop innovative tactics and strategies that drive results for clients
- Assist with and run advanced training on new features and services
- Create best practices, and assist in developing process documents
- Proficient in Google Ads, Bing Ads, Google Analytics, Performance Max, and Demand Gen campaigns.
- Minimum of 4 years in direct paid search client management, including paid search strategy development, execution & client relationship management.
- Strong focus on project management, attention to detail, and effective communication skills with both internal and external stakeholders.
- Strong understanding of marketing attribution & alternative measurement methodologies.
- Experience working with additional analytics tools such as Adobe Analytics, Google Analytics 4, Google Tag Manager, and / or SalesForce data connections.
- Experience presenting digital marketing strategy to C-Suite and executive audiences.
- Familiarity with optimizations based on offline conversion tracking.
- Passion for crunching numbers, analyzing data, and navigating Google / Excel spreadsheets.
- Ability to be persuasive when discussing paid search performance with clients and your team.
- ‘Driven’ and ‘Innovative’ attributes commonly associated with you.
- 4-year college degree or equivalent work experience.
- Previous experience assisting B2B clients is highly desirable.
- Experience managing budgets ranging from $50,000 to $500,000 per month.
- Experience managing app campaigns and demand generation campaigns.
- Experience with SA360 is a plus
At Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.
#LI-OG1 #LI-Remote
Benefits
- Excellent, full coverage medical, dental, and vision insurance - more about our coverage here!
- Generous PTO and 15 company-wide holidays
- 401k with company contribution
- Paid parental leave
- Work-life balance with an emphasis on personal well-being
- Career growth in a disruptor space & entrepreneurial opportunities within the Monks network
- A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more!
- Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here!)
This role is subject to our Return to Office (RTO) policy. If you reside within a commutable distance of one of our office locations, you will be expected to work from the office a set number of days per week. The specific details, including the number of required office days, will be in accordance with the company’s then-current RTO policy, which is subject to change from time to time.
Monks has provided a compensation range that represents its good faith estimate of what Monks may pay for the position at the time of posting. Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate’s sex or any other protected status.
About Monks
Monks is the global, purely digital, unitary operating brand of S4Capital plc. With a legacy of innovation and specialized expertise, Monks combines an extraordinary range of global marketing and technology services to accelerate business possibilities and redefine how brands and businesses interact with the world. Its integration of systems and workflows delivers unfettered content production, scaled experiences, enterprise-grade technology and data science fueled by AI—managed by the industry’s best and most diverse digital talent—to help the world’s trailblazing companies outmaneuver and outpace their competition.
Monks was named a Contender in The Forrester Wave™: Global Marketing Services. It has remained a constant presence on Adweek’s Fastest Growing lists (2019-23), ranks among Cannes Lions' Top 10 Creative Companies (2022-23) and is the only partner to have been placed in AdExchanger’s Programmatic Power Players list every year (2020-24). In addition to being named Adweek’s first AI Agency of the Year (2023), Monks has been recognized by Business Intelligence in its 2024 Excellence in Artificial Intelligence Awards program in three categories: the Individual category, Organizational Winner in AI Strategic Planning and AI Product for its service Monks.Flow. Monks has also garnered the title of Webby Production Company of the Year (2021-24), won a record number of FWAs and has earned a spot on Newsweek’s Top 100 Global Most Loved Workplaces 2023.
We are an equal-opportunity employer committed to building a respectful and empowering work environment for all people to freely express themselves amongst colleagues who embrace diversity in all respects. Including fresh voices and unique points of view in all aspects of our business not only creates an environment where we can all grow and thrive but also increases our potential to produce work that better represents—and resonates with—the world around us.
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