Senior Manager, Marketing Operations (RapidScale)

At RapidScale, exceptional technology is powered by exceptional people. As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify IT and unleash innovation. With a broad portfolio spanning AWS, Azure, and Google, as well as a full suite of Private Cloud and Cybersecurity solutions, RapidScale enables companies to turn technology into their greatest competitive advantage. Backed by the strength of the Cox family of companies, we offer best-in-class benefits, a commitment to work-life balance, and an award-winning workplace experience.
We are seeking a detail-oriented and strategic Senior Manager of Marketing Operations to oversee the operational management and optimization of our marketing initiatives. Reporting to our Senior Director of GTM Operations, the ideal candidate will act as a bridge between strategy and execution, ensuring the marketing team has the tools, processes, and insights needed to succeed, while also aligning closely with sales and other key business functions. The successful candidate will possess a strong analytical mindset, exceptional project management skills, and a passion for driving results through effective marketing processes and technologies.
Key Responsibilities:
Operations Management:

• Develop, implement, and optimize marketing operations processes to improve efficiency and effectiveness.

• Manage the marketing technology stack, ensuring tools and systems are integrated and utilized effectively.

Data Analysis, Reporting & Governance:

• Gather reporting requirements and work with the necessary team to deliver the needed dashboards and reports on marketing performance and KPIs.

• Monitor and analyze marketing performance metrics, tracking marketing's contribution to pipeline and revenue generation, and providing actionable insights to improve pipeline and revenue effectiveness.

• Prepare and present regular reports on marketing performance and ROI to stakeholders.

• Continuously analyze and optimize marketing spend and channel effectiveness to ensure a high return on investment.

• Analyze and provide feedback and insights on lead quality and funnel impact.

• Manage the governance of customer and prospect data, ensuring it is accurate, clean, and up-to-date.

• Manage list analysis and import process between sales and marketing to ensure our database is kept up-to-date, clean, and compliant.

Budget Management:

• Manage the marketing budget, under the leadership of the CMO, and in collaboration with finance, and marketing leadership stakeholders, maintaining a consistent format, maintaining overall budget adherence, tracking expenditures, and ensuring alignment with strategic priorities.

• Identify cost-saving opportunities and optimize resource allocation.

Lead Management:

• In collaboration with Demand Gen, oversee lead creation, nurturing and scoring processes, ensuring that leads are properly segmented and moved through the sales funnel in coordination with sales operations.

• Ensure that the handoff between marketing and sales is smooth and that leads are responded to promptly and accurately.

Project Management:

• Coordinate cross-functional teams to ensure timely delivery of projects.

• Oversee management of third-party marketing operations firm team

Collaboration & Communication:

• Work closely with the marketing team to support cohesive strategies that drive brand awareness, engagement, and pipeline and meeting generation through effective use of marketing tech stack and best practices.

• Liaise with external vendors and partners to enhance marketing efforts and initiatives.

Qualifications:
Minimum:

• Bachelor's degree in a related discipline and 8 years' experience in a related field.
  • The right candidate could also have a different combination, such as a master's degree and 6 years' experience; a Ph.D. and 3 year experience in a related field; or 12 years' experience in a related field

• 3 years of experience in management or lead role
• Experience collaborating with Sales, Sales Operations or Cross-functional teams
• Experience with CRM platforms and marketing automation tools (e.g., HubSpot, Marketo), ABM platforms (Demandbase, 6Sense), SFDC, and analytics platforms (e.g., Google Analytics).
• Experience using data analysis tools (PowerBI) to interpret metrics and create actionable insights.
• Skilled at identifying gaps or bottlenecks in processes and proposing innovative solutions.

Preferred Skills:

• Experience with budgeting and financial analysis.
• Familiarity with digital marketing channels, including SEO, PPC, and social media.
• Knowledge of data privacy regulations and best practices.
• Experience working within an MSP, Cloud Computing, or Technology company