Senior Manager - Lifecycle Marketing

Location Details: Remote, Canada

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.​

This is a remote position, so you’ll be working remotely from your home. You may occasionally visit a GoDaddy office to meet with your team for events or meetings.  

Join our team

At GoDaddy, we are looking for a Senior Manager Marketing to join our team! This individual will be a key member of the Lifecycle Marketing team that helps to translate lifecycle strategy into clearly defined measurable marketing initiatives that deliver meaningful customer and business outcomes. This role owns execution and performance of lifecycle programs across multiple channels, working cross-functionally to ensure campaigns are delivered on time, measured consistently, and continuously improved based on data and customer insights!

What you'll get to do...

• Own end-to-end coordination of relationship marketing programs across channels such as email, CDT, SMS, WhatsApp and others – from intake and planning through execution, measurement, and optimization
• Serve as the primary owner for assigned lifecycle programs and workstreams, accountable for results, timelines, prioritization, and resolving customer concerns
• Translate lifecycle strategies into clear marketing asks, campaign plans, and requirements, partnering with collaborators across the organization to ensure efficient, accurate, and timely execution
• Define and build success metrics for campaigns and initiatives and ensure results are measured, analyzed, and clearly communicated
• Assess and continuously optimize campaign and customer‑conversation effectiveness through experimentation and test‑and‑learn approaches, and data-driven customer insight
• Manage and prioritize work within your lifecycle scope in alignment with team and company goals
• Proactively identify risks, gaps, or underperformance and recommend corrective actions to improve outcomes
• Prioritize and manage a slate of special projects designed to track progress, improve customer experience, identify lifecycle gaps, and document lifecycle strategies
• Committed to championing a connected, cohesive customer experience across all outbound lifecycle marketing initiatives

Your experience should include...

• 8+ years of hands-on customer/lifecycle marketing experience
• Deep experience accomplishing and optimizing lifecycle campaigns across email and other outbound/on-site channels (e.g., SMS, in-app/on-site messaging)
• Proven ability to get results with large, diverse customer audiences using robust marketing automation platforms
• Demonstrated ability to own multiple initiatives end-to-end in a fast-paced, cross-functional environment, translating strategy into clear creative, analytical, and operational requirements
• Expertise in A/B testing and test-and-learning experimentation; able to analyze quantitative/qualitative data to surface insights and inform decisions

You might also have...

• Bachelor’s degree in marketing or equivalent experience

We've got your back...  We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddy’s benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs! Most importantly, come as you are and make your own way. 

We encourage you to apply even if your experience or skillset doesn’t align perfectly with every requirement. We value a wide range of backgrounds and transferable skills, and we are excited to support learning and growth.

About us...  GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us. 

At GoDaddy, we know diverse teams build better products—period. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know that’s not enough to build true equity and belonging in our communities. That’s why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every day—focusing not only on our employee experience, but also our customer experience and operations. It’s the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to [email protected]. 

GoDaddy doesn’t accept unsolicited resumes from recruiters or employment agencies.