Senior Manager-Digital Marketing Operations

Key Responsibilities:

• Digital Advertising Strategy & Planning
• Own and evolve the digital ad placement strategy across channels (e.g., LinkedIn, Influ2, ZoomInfo Marketing, OOH, etc.).
• Define audience targeting, solution focus, creative formats, and channel mix aligned to business goals.
• Translate GTM priorities into scalable, measurable digital advertising programs.


• Performance Tracking & Measurement
• Establish and manage a measurement framework to track ad performance across platforms into a single view, utilizing Monday.com and Salesforce.
• Monitor key metrics such as impressions, clicks, engagement, conversions, cost efficiency, and measurement against marketing KPIs for target accounts by region.
• Ensure accurate tracking, attribution, and data integrity across platforms and systems, as well as reporting within Salesforce.


• Optimization & Continuous Improvement
• Continuously optimize ads for placement, solution focus, targeting criteria and format based on performance data.
• Run tests on creative, messaging, audiences, and channels to improve efficiency and effectiveness.
• Identify trends and insights to inform future digital ad investments and campaign strategies.


• Reporting & Insights
• Build and maintain dashboards and reports that clearly communicate performance and ROI.
• Deliver actionable insights and recommendations to marketing leadership and program managers.
• Present program effectiveness, learnings, and optimization plans to stakeholders.


• Cross-Functional Collaboration
• Partner with program managers and marketing leadership to align digital advertising with pipeline and revenue goals.
• Coordinate with agencies, media partners, and vendors to manage contracts, ad rate spend and ensure execution excellence.
• Act as the subject matter expert for digital advertising operations internally by maintaining up-to-date expertise on industry trends and best practices for digital ad management and strategy execution.


• Operational Excellence
• Develop scalable processes and best practices for digital ad operations.
• Manage budgets, pacing, and forecasting to maximize return on ad spend.
• Stay current on digital advertising trends, platforms, and measurement innovations.

Qualifications:

• Required
•  4+ years of experience in digital marketing or digital advertising operations, with increasing responsibility.
• Proven experience strategizing and managing multi-channel digital ad programs.
• Strong analytical skills with hands-on experience tracking, measuring, and optimizing campaign performance.
• Experience building reports and dashboards to communicate results to senior stakeholders.
• Ability to translate data into clear insights and recommendations.


• Preferred
• Experience in B2B or enterprise marketing environments.
• Familiarity with ad platforms (e.g., Google Ads, LinkedIn, Meta), analytics tools, and marketing automation systems.
• Experience aligning digital advertising with sales and revenue outcomes.
• Strong project management and cross-functional leadership skills.

What Success Looks Like:

• Digital ad programs are clearly tied to business objectives and performance metrics.
• Advertising spend is optimized based on real-time insights and testing.
• Leadership has clear visibility into what’s working, what’s not, and why.
• Digital advertising becomes a predictable, scalable driver of pipeline and growth.