Senior Manager of Demand Strategy and Execution

At Commerce, our mission is to empower businesses to innovate, grow, and thrive with our open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, we connect the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Simply said, we help businesses confidently solve complex commerce challenges so they can build smarter, adapt faster, and grow on their own terms. If you want to be part of a team of bold builders, sharp thinkers, and technical trailblazers, working together to shape the future of commerce, this is the place for you.

We’re looking for a data-driven Senior Manager of Demand Strategy and Execution to lead integrated pipeline-generating programs across digital, email, event, and partner channels. This role is ideal for a seasoned growth marketer who thrives at the intersection of creativity, analytics, and execution—and who brings deep expertise in the commerce platform and commerce technology ecosystem.

As a senior member of our marketing team, you’ll build and optimize multichannel campaigns that engage our target audiences, accelerate sales velocity, and amplify our brand presence across digital and in-person environments. You’ll also partner closely with product marketing, sales, and partnerships to connect strategy to revenue outcomes.

• Own the global demand generation plan: Develop and execute a data-informed annual strategy aligned to revenue goals, audience segments, and product priorities

• Primary focus on Data-led ICP all industries and Commerce-led retail industries

• Lead multi-channel programs: Build integrated campaigns spanning paid digital (search, display, social), email nurtures, webinars, virtual and in-person events, ABM initiatives, and partner activations

• Develop the measurement framework: Establish KPIs, track pipeline contribution, analyze conversion performance, and continually optimize ROI across programs

• Orchestrate cross-functional alignment: Collaborate with product marketing, content, and sales development to ensure message consistency, campaign follow-up, and closed-loop performance insights

• Drive event and field marketing strategy: Partner with sales and events teams to design, promote, and measure outcomes from trade shows, proprietary events, and regional activations

• Manage agency and vendor relationships: Direct external partners, media buyers, and tech platform providers to scale programs effectively

• Scale automation and personalization: Use marketing automation (e.g., Marketo, HubSpot, Pardot) and CRM integrations to refine nurture journeys and audience segmentation

• Lead and mentor: Build and coach a small but high-performing team focused on channel execution, pipeline acceleration, and operational excellence

• 8+ years of B2B marketing experience, including 5+ years focused on demand generation in SaaS or commerce technology

• Proven success developing and executing integrated, multi-channel pipeline-driving campaigns

• Deep understanding of ecommerce, digital commerce platforms, and the retail technology ecosystems

• Clear understanding of commerce platform / technology competitive landscape, experience with both take out campaigns as well as platform (competitor) agnostic GTM motions

• Strong experience with marketing automation, CRM systems (Salesforce preferred), data analytics tools, and high-intent lead strategies

• Demonstrated ability to measure and improve campaign ROI, pipeline contribution, and customer acquisition cost

• Experience developing regional or global event strategies, including planning, promotion, and lead management

• Excellent collaboration, communication, and stakeholder management skills

• Strategic thinker with hands-on execution experience and a strong bias for action

• Familiarity with ABM technology stacks and intent data platforms (e.g., 6sense, Demandbase)

• Knowledge of partner marketing and marketplace growth strategies

• Bachelor’s degree in Marketing, Business Administration, or related field (MBA or equivalent experience a plus)

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(Pay Transparency Range: $100,000- $170,000)

At Commerce, we believe that celebrating the unique histories, perspectives and abilities of every employee makes a difference for our company, our customers and our community. We are an equal opportunity employer and the inclusive atmosphere we build together will make room for every person to contribute, grow and thrive.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions and to receive other benefits and privileges of employment. If you need an accommodation in order to interview at Commerce, please let us know during any of your interactions with our recruiting team.

Learn more about the Commerce team, culture and benefits at https://www.commerce.com/careers/

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