Senior Manager of Demand Generation

Key Responsibilities:

• Holistic Demand Architecture: Own the design and optimization of a multi-channel demand engine. You are responsible for the health of the entire funnel, ensuring that paid, organic and targeted motions work in concert.
• Strategic Channel Oversight: Act as the strategic lead for key demand channels, including but not limited to paid media, SEO, social and email. You will partner with internal specialists to provide creative and strategic insights that improve ROI, ensuring spend aligns with enterprise pipeline goals.
• Sales Alignment & Strategy: Partner closely with Sales leadership to align on messaging and qualification standards. You ensure that marketing’s efforts translate into high-quality opportunities that Sales can close.
• Data & Tech Stack Ownership: Maintain hands-on command of HubSpot and our demand generation tools. You will partner with RevOps to ensure accurate attribution, lead scoring and reporting, providing the team with clear visibility into what is driving growth.
• New Channel Activation: Proactively identify and test new demand sources. You are not just managing what exists; you are tasked with discovering the next high-performing lever for the business.

Must-Have Skills & Experience:

• Holistic Demand Literacy: Deep strategic understanding of how paid search, paid social, SEO and content distribution work together to fuel an enterprise pipeline. You should be able to provide data-driven insights and "big picture" suggestions to optimize these channels, even if you aren't the primary account manager.
• Proven Pipeline Impact: Direct experience owning enterprise B2B demand programs that produced measurable pipeline growth, specifically for contract values in the $100k–$500k range.
• Full-Cycle Program Ownership: A track record of developing and operating demand programs end-to-end, from strategic planning and messaging to execution, technical setup and iteration.
• Scale-Up Expertise: Experience working at B2B SaaS companies in the $10M–$50M ARR range. You know how to operate independently without large-company infrastructure while still delivering elite-level results.
• Strategic & Operational Fluency: The ability to define high-level channel strategy and translate it into actionable plans. You possess an executive-level understanding of data and can report on outcomes with clarity and precision.
• Familiarity with Marketing Automation Tools: You are comfortable working hands-on with tools such as HubSpot, Instantly, 6Sense, etc. Bonus points if you know HubSpot from the inside out.
• Agility & Impact: Proven ability to step into existing demand programs with minimal transition time and drive immediate, data-informed impact.

Nice-to-Have Experience:

• Cross-Functional Leadership: Experience bridging the gap between Marketing and Sales Development (SDR/BDR) teams to optimize lead follow-up and outbound-assisted motions.
• Channel Expansion: Proven success in launching a brand-new demand channel (e.g., Podcast, Community or, ABM) from $0 to a measurable pipeline contributor.
• Agency Management: Experience vetting and managing external specialized agencies (SEO, PPC or Creative) to ensure high-velocity execution.
• Domain Context: Background in G&A-focused SaaS (Legal, Tax, Finance, HR or adjacent compliance-heavy functions) with a deep understanding of enterprise buying cycles and long sales motions.
• International Markets: Exposure to running demand generation programs in both North American and European/EMEA markets, accounting for different regulatory and cultural nuances.