Senior Manager, Brand & Public Relations

Medicine moves too slow. At Velsera, we are changing that.
 
Velsera was formed in 2023 through the shared vision of Seven Bridges and Pierian, with a mission to accelerate the discovery, development, and delivery of life-changing insights.
 
Velsera provides software and professional services for:
AI-powered multimodal data harmonization and analytics for drug discovery and development
IVD development, validation, and regulatory approval
Clinical NGS interpretation, reporting, and adoption
 
With our headquarters in Boston, MA, we are growing and expanding our teams located in different countries!

Senior Manager, Brand & Public Relations
Velsera is seeking an experienced and strategic Senior Manager of Brand & Public Relations to lead the development and execution of a bold brand narrative that reflects our mission to advance precision medicine. In this high-impact role, you will be responsible for crafting our corporate messaging, strengthening public visibility, and amplifying our leadership in:

• Multimodal data harmonization and analytics for drug discovery and development
• IVD development, validation, and regulatory approval
• Clinical NGS interpretation, reporting, and adoption

You’ll partner closely with cross-functional teams to drive demand generation, build trust across scientific and clinical audiences, and elevate Velsera’s profile as the partner of choice for organizations navigating the complex path from discovery to clinical implementation.
 Key Responsibilities:
 Brand Strategy and Management
- Develop and execute a comprehensive brand strategy that supports Velsera’s growth objectives and aligns with the company’s mission and values.
- Ensure consistent brand messaging and visual identity across all marketing channels, including digital, social media, email, events, and sales enablement tools.
- Lead brand audits and oversee the development of brand guidelines and templates to streamline execution.

Public Relations
- Craft compelling corporate messaging and narratives that resonate with key stakeholders, including customers, partners, investors, and employees.
- Oversee external communications, including press releases, media outreach, and crisis communication strategies, to safeguard and enhance Velsera’s reputation.
- Develop thought leadership content, including white papers, executive bylines, and keynote presentations, to position Velsera as an industry innovator.
 Demand Generation Support
- Partner closely with the marketing team to integrate brand strategy into outbound campaigns, webinars, events, and lead-generation efforts.
- Amplify campaign impact by leveraging media relations, social media channels, and partnerships to drive awareness and engagement.
- Work with demand-gen teams to create tailored messaging for specific customer personas and market segments.
 Executive and Internal Communications
- Collaborate with executives to craft speeches, presentations, and internal updates that align with the corporate brand and strategy.
- Lead internal communication initiatives to foster employee engagement and alignment with Velsera’s vision and mission.
 Leadership and Cross-Functional Collaboration
- Serve as a key advisor to senior leadership on branding and communication strategies.
- Manage relationships with external agencies, vendors, and partners to ensure efficient execution of brand and communication programs.
- Lead and mentor a team (if applicable), fostering a culture of creativity, collaboration, and accountability.
 Key Qualifications:
- Experience: 5+ years in brand management, corporate communications, or related roles, preferably within SaaS, healthcare, life sciences, or technology industries. Experience in genomics preferred.
- Education: Bachelor’s degree in marketing, Communications, Business, Biology, Chemistry, Biochemistry, or a related field. MBA preferred.
- Strategic Thinking: Proven ability to develop and execute high-level brand and communication strategies that drive measurable business outcomes.
- Storytelling Skills: Exceptional written and verbal communication skills, with a talent for crafting compelling narratives that resonate with diverse audiences.
- Cross-Functional Collaboration: Demonstrated success in working across teams, including marketing, sales, product, and executive leadership, to achieve strategic alignment.
- Media and PR Expertise: Experience managing media relations, crisis communications, and PR campaigns that enhance brand visibility and credibility.
- Metrics-Driven: Familiarity with KPIs related to brand health, demand generation, and campaign performance to measure and optimize impact.
- Leadership: Strong leadership and mentoring capabilities to inspire and develop talent within the team.

Our Core Values

People first. We create collaborative and supportive environments by operating with respect and flexibility to promote mental, emotional and physical health. We practice empathy by treating others the way they want to be treated and assuming positive intent. We are proud of our inclusive diverse team and humble ourselves to learn about and build our connection with each other.

Patient focused. We act with swift determination without sacrificing our expectations of quality. We are driven by providing exceptional solutions for our customers to positively impact patient lives. Considering what is at stake, we challenge ourselves to develop the best solution, not just the easy one. 

Integrity. We hold ourselves accountable and strive for transparent communication to build trust amongst ourselves and our customers. We take ownership of our results as we know what we do matters and collectively we will change the healthcare industry. We are thoughtful and intentional with every customer interaction understanding the overall impact on human health. 

Curious. We ask questions and actively listen in order to learn and continuously improve. We embrace change and the opportunities it presents to make each other better. We strive to be on the cutting edge of science and technology innovation by encouraging creativity. 

Impactful. We take our social responsibility with the seriousness it deserves and hold ourselves to a high standard. We improve our sustainability by encouraging discussion and taking action as it relates to our natural, social and economic resource footprint. We are devoted to our humanitarian mission and look for new ways to make the world a better place. 

Velsera is an Equal Opportunity Employer:
Velsera is proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex, race, creed, colour, gender, religion, marital status, domestic partner status, age, national origin or ancestry.