Senior Manager, Media Analytics/Insights

Job Description:

The Senior Manager, Media Analytics/Insights is expected to own a portion of a client (line of business or channel) from end-to-end and to serve as the analytics partner for client teams. You will deliver data driven, strategic marketing insights with the support of associates; only needing assistance from senior team members for high-level meetings. You will manage their engagements and to clearly define project deliverables and timelines. You will have a natural curiosity, proactively digging through data to support recommendations and hypotheses.

Data Management:

• Determine data sources and information needs and develop new data source documentation to provide data engineering direction

• Access and compile large volumes of media, custom and syndicated data from disparate sources into concise and precise information

• Ensure data quality by QAing and resolving data discrepancies for reporting

• Collaborate with diverse teams across multiple time zones to ensure account deliverables are being met

• Proactively identify and implement opportunities to streamline processes through data/reporting automation, driving efficiency and reducing manual effort

Data Analysis and Presentation:

• Understand the business processes and leverage the procured knowledge in Planning, Execution and Reporting

• Interpret data and analyze results to generate insights and produce visuals (charts, graphs) and presentations for summary trend statistics

• Conduct deeper dives to find specific answers to client inquiries

• Produce easy-to-understand, error-free, timely deliverables and effectively communicate findings

• Develop automation via scripts, macros or efficiency models to streamline repetitive tasks.

• Develop client relationships and partners with internal stakeholders, management, and leadership

• Mentors and educates junior team members on job-relevant skills (SQL, Tableau, etc.)

• Demonstrates strong analytical, project management, storytelling and communication skills.

• Supports the development of measurement strategies; learning agendas and roadmaps with input from senior team members and internal stakeholders.

• Works to develop subject matter expertise in a domain like mobile, performance marketing, ecommerce, web analytics or social.

Qualifications:

• 3+ years in a quantitative business environment

• Bachelor's degree in Statistics, Economics, Data Science or related quantitative field

• Experience in marketing or media analytics

• Experience in data visualization (Excel, Tableau, Power BI, Datorama) is a plus

• Experience in SQL, Python, or R is a plus

• Excellent problem solving and critical thinking skills

• Excellent written and verbal communication skills

• High attention to detail

• Proficient in PowerPoint with advanced Excel skills

• Strong interpersonal skills with ability to collaborate across teams

• Experience in site analytics is a plus

• Experience in Measurement (BLS/SLS/MarTech/Search Lift/Closed-Loop/Incrementality/Foot Traffic)

• Excellent Presentation Skills

• Advanced Analytics (RBA/Modeled Attribution/MMM/clean rooms/designed tests)

The annual salary range for this position is $94,000-$152,375. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office.

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