Senior Lifecycle Marketing Manager

Loot Labs is on a mission to make collecting fun. We are passionate about bridging the gap between collectible markets and avid collectors.
Our product, Boxed.gg, offers a marketplace that facilitates the purchase and trade of digital items in an accessible manner. The platform initially focused on physical trading card games such as Pokémon, Magic: The Gathering, and Yu-Gi-Oh!, allowing users to digitally unbox rare cards and have the physical items shipped to their doorsteps.

We’re looking for a data-driven Senior Lifecycle Marketing Manager to lead our end-to-end CRM efforts. This role will own the strategy, execution, and optimization of email, SMS, and website notification campaigns that drive engagement, retention, and customer lifetime value. The role will also strategically inform and partner with the product development team to tactically deploy BOXED.GG’s forthcoming leveling and progression feature (our version of a loyalty rewards system). The ideal candidate is a self-starter who can flex between creativity and technical execution. You’ll combine copywriting and storytelling with data and automation to design high performance campaigns, and you’ll leverage your user data and behavioral insights to help inform future product development decisions.

The Senior Lifecycle Marketing Manager will collaborate closely with Marketing, Creative, and Product to design and execute campaigns to support product launches, seasonal promotions, partnerships, and other marketing initiatives. You will be Loot Labs’ go-to person responsible for building and optimizing automated flows to bring the BOXED.GG brand to life across the customer journey.

Key Responsibilities:

• CRM & Lifecycle Strategy: Own the full CRM marketing lifecycle from strategy and planning to execution and optimization across email, SMS, and website notifications. Develop and execute data-driven CRM campaigns that directly contribute to customer retention and revenue growth. Implement strategies to grow and maintain user engagement with email marketing, drive new user conversions, and refine audience segmentation. Partner with Marketing and Product leads to develop a strategic CRM approach to achieve company and marketing objectives.

• Campaign Management: Plan, build, and execute email, SMS, and notification campaigns to support key marketing initiatives such as product launches, seasonal promotions, events, and partnerships. Create and manage the CRM marketing calendar to ensure consistent communication across all audiences. Concept, write, and develop compelling email content that aligns with brand voice, campaign goals, and audience segments. Brief in creative asset requests and collaborate with the Creative team on design. Collaborate with the Sr. Brand Marketing Manager to establish campaign priorities and ensure coordinated messaging.

• Lifecycle Automation: Design and build automations in Klaviyo (or similar ESP), including triggers, segmentation, and personalization logic. Develop automated lifecycle journeys for onboarding, activation, retention, and win-back phases, with the goal of increasing conversions, retention, LTV, revenue, and email engagement.

• Measurement & Reporting: Implement test-and-learn strategies (A/B tests, subject lines, send times, segmentation) to continually improve performance. Analyze campaign and automation results and deliver insights on open rates, CTR, conversion, retention, and LTV; identify and communicate actionable recommendations, then implement optimizations.

Qualifications:

• Experience: 5+ years of hands-on experience in email or lifecycle marketing, with a proven track record of developing email content, and managing and executing successful campaigns. Experience building and managing automated lifecycle emails, or implementing test-and-learn strategies is strongly preferred. Experience with programming and coding of email communications using HTML/CSS preferred. Experience with or knowledge of trading card games or sports card collecting is a plus.

• Skills: Strong understanding of email marketing strategies, metrics, and industry best practices. Proficiency with email service providers like Klaviyo or Mailchimp. Familiarity with promotional strategies in support of key marketing initiatives. Familiarity with audience segmentation, automation, and lifecycle marketing strategies. Excellent communication and copywriting skills. Ability to analyze data and translate it into actionable insights is a plus.

• Creativity: A creative mindset with the ability to develop engaging content ideas and campaigns that resonate with our target audience. Passion for creative, copy writing and campaign development and experience working with creative and marketing teams is a plus.

• Organization: Strong project management skills with the ability to handle multiple projects simultaneously, prioritize tasks, and meet deadlines. A self-starter who proactively anticipates necessary next actions and accepts responsibility for moving projects toward completion.

• Education: Bachelor’s degree in Marketing, Communications, or a related field is preferred.