Senior Lead Digital Product Manager- Surface & Orchestration

About this role:
Wells Fargo is seeking a Senior Lead Digital Product Manager within the Marketing & Sales Platform team to lead new enterprise Generative AI capabilities - Surface & Orchestration. Surface will serve as the central UI ("copilot") for campaign managers to design, test, approve, and deploy marketing campaigns, while an orchestration layer coordinates a set of downstream AI agents that handle audience targeting, creative generation, channel activation, compliance checks, and performance insights. These capabilities will be an integral part of our overall GenAI Marketing strategy - Future Autonomous Marketing.
As a product owner, you will drive complex feature delivery across Surface and its Orchestration layer, translating business needs into actionable requirements and partnering deeply with engineering, data science, design, marketing, compliance, and risk.
In this role, you will:

• Own and evolve the product strategy and roadmap for Surface and the Orchestration layer, ensuring each feature aligns to end-to-end campaign workflows-from brief and ideation through deployment and post-launch optimization.
• Define, prioritize, and sequence the backlog for high-impact, cross-functional capabilities, translating marketing and operational needs into well-formed epics, user stories, and testable acceptance criteria. This includes shaping UX requirements for campaign managers and marketing operations.
• Partner tightly with engineering, data science, AI/ML, analytics, and design teams to lead agile delivery-driving refinement, sprint execution, release planning, incident response, and continuous improvement across Surface and Orchestration components.
• Build and advance the orchestration layer that coordinates downstream AI agents responsible for audience selection, segmentation, creative generation, channel activation and flighting, compliance and brand safety checks, and performance insights-ensuring seamless end-to-end campaign execution.
• Ensure enterprise-grade reliability, observability, and governance by supporting SLAs, telemetry, red-teaming, evaluation harnesses, model risk management, privacy/PII safeguards, prompt logging, and human-in-the-loop review workflows.
• Drive ongoing discovery and user research, building strong feedback loops with marketers, power users, and partner teams; incorporate insights into iterative product improvements, UX refinements, and backlog adjustments.
• Collaborate across Marketing, MarTech/AdTech, Legal/Compliance, Risk, and InfoSec to ensure compliance with Responsible AI, security, content policy guardrails, and model governance standards required in a regulated enterprise environment.
• Define, measure, and improve product impact, contributing to KPIs such as adoption, engagement, time-to-launch, operational efficiency, model quality, hallucination rates, and compliance outcomes. Support dashboarding and instrumentation to track effectiveness.
• Foster a strong agile discipline that inspires teams to continuously improve delivery evidenced through key agility metrics
• Build frameworks for complex decision making that enable effective debate and accelerate getting to the right answer

Required Qualifications:

• 7+ years of digital product management experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education
• Proven experience with Marketing platforms, representing expertise in successfully implementing complex solutions across the Marketing life cycle
• Hands-on familiarity with Generative AI platforms (LLMs), agent orchestration frameworks, prompt engineering, vector search/RAG, experimentation, and evaluation methods.

Desired Qualifications:

• Demonstrated delivery of complex, platform-scale capabilities.
• Experience writing detailed acceptance criteria and partnering tightly with engineering.
• Proven ability to operate in a regulated enterprise environment
• Experience with vector search, RAG, evaluation, and observability tools.
• Familiarity with model risk management and Responsible AI.
• Experience supporting human-in-the-loop creative or compliance workflows.
• Ability to synthesize multi-dimensional, complex, and interrelated concepts into clear, consumable, implications, actions, and decisions
• Demonstrated track record of effective influencing and collaboration at all levels
• Exceptional problem solving abilities
• Exceptional ability to translate complex business and operational concepts so they are clearly understood in support of sound decisions to meet business objectives
• Excellent written and oral communication skills with ability to clearly communicate results

Candidate will be required to work onsite at one of the stated locations listed in the job posting on a hybrid schedule.
VISA Sponsorship will not be supported by this role.
Posting End Date:
26 Jan 2026
*Job posting may come down early due to volume of applicants.
We Value Equal Opportunity
Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
Applicants with Disabilities
To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .
Drug and Alcohol Policy
Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.
Wells Fargo Recruitment and Hiring Requirements:
a. Third-Party recordings are prohibited unless authorized by Wells Fargo.
b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.