Senior Integrated Marketing Manager

Job Description:

As a Senior Integrated Marketing Manager, you will lead the strategy, planning, and execution of full-funnel marketing campaigns that generate leads, drive product adoption and support customer renewals for Pluralsight’s B2B segments.

You will be responsible for orchestrating seamless, cross-channel customer experiences by aligning efforts across key teams—including media, creative, events, demand generation, web, and revenue. In this strategic role, you’ll ensure that every prospect and customer touchpoint reflects a cohesive and high-quality Pluralsight experience.

Who you’re committed to being:

• You enjoy learning and are open to new ways of doing things.

• You are not afraid to be yourself, experiment, make mistakes and learn from them, ask questions, or voice your concerns.

• When communicating you are self-aware, insightful, and proactive.

• You are a team member first and individual contributor second. You are aware that high-performing teams are only as strong as their weakest link.

• You believe in continuous improvement and request frequent feedback from others.

What you'll do:

• Drive end-to-end campaign execution: from strategy and collaborator alignment to kickoff, creative development, and performance analysis.

• Translate business objectives into impactful, customer-centric marketing strategies that connect across every stage of the buyer journey.

• Develop strategic, integrated campaign briefs and partner with stakeholders from kickoff to launch to ensure alignment, clarity, and creative impact.

• Review all campaign creative assets, provide thoughtful feedback, and coordinate stakeholder approvals to maintain consistency and quality.

• Own and lead the B2B email marketing calendar, prioritizing and organizing inputs from multiple teams to ensure timely and effective communications.

• Partner closely with Marketing Operations, MarComms, and Data teams to drive seamless execution of email campaigns.

• Champion deep collaboration with key cross-functional teams—digital, revenue, enablement, public sector, and more—to ensure every touchpoint delivers a seamless, unified brand experience.

Experience you'll bring:

• Demonstrated knowledge and success in a B2B integrated marketing role with comparable scope and responsibility.

• A strategic attitude paired with tactical strength—able to see the big picture and dive into the details.

• Strong experience developing creative briefs and working alongside internal creative teams to bring ideas to life.

• Strong background in email marketing, with a solid understanding of standard methodologies, segmentation strategies, and performance optimization.

• Tried ability to drive measurable outcomes across growth, adoption, customer retention, and overall campaign effectiveness.

• Exceptional written communication skills, with the ability to tailor messaging for both technical and non-technical audiences.

• Adept at building alignment across teams and confidently presenting program strategies and recommendations to senior leadership.

• Highly organized with strong project management capabilities, ensuring timely and efficient execution of marketing initiatives.

• Self-starter with ability to effectively manage multiple projects simultaneously and a drive to make a significant impact. 

Requirements:

• Requires a minimum of 8 years of related or equivalent experience; or 6+ years with an advanced degree

Why you’ll love working here:

• We’re a blended workplace, where team members work remotely or in a hybrid setup depending on their role and location

• We’re mission driven and guided by our culture pillars

• We have a strong commitment to diversity and belonging

• We cultivate a culture of trust, autonomy, and collaboration

• We’re lifelong learners and champion team member growth and advancement

• We’ve got you covered - team member benefits include competitive compensation packages, medical coverage, unlimited PTO and Summer Fridays, wellness reimbursements, Pluralsight subscription, professional development funds and more.

About us:

Pluralsight provides the only learning platform dedicated to accelerating the technology skills and capabilities of today’s tech workforce. Thousands of companies, government organizations and individuals around the world rely on Pluralsight to support critical technology skill development in areas that are crucial to innovation including artificial intelligence, cloud computing, cybersecurity, software development, and machine learning. Pluralsight provides highly curated content developed by vetted technology experts, industry leading skill assessments, and hands on, immersive learning experiences designed to help individuals skill-up faster.

Physical and Mental requirements:

Work is performed in an office (or home office) environment and requires the ability to operate standard office equipment and keyboards. Sedentary work. Repetitive work. Substantial movements (motions) of the wrists, hands, and/or fingers. The worker is required to have close visual acuity to perform an activity such as: preparing and analyzing data and figures; transcribing; viewing a computer terminal; extensive reading.

EEOC Statement:

Bring yourself. Pluralsight is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, age or protected veteran status. Pluralsight will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please visit the bottom of our website to learn how to request an accommodation.

For more information on Pluralsight’s commitment to building a more diverse and inclusive workforce, please review our most recent Diversity, Equity, Inclusion and Belonging report here.

The annual US base salary range for this role is $91,400 - $127,000 USD. Pluralsight's pay ranges vary based on work location. Talent Acquisition can share more detail during the hiring process when applicable. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. In addition to the base salary, this role may also be eligible for benefits and bonuses.

Applications must be submitted within 90 days after the initial posting date to be considered.

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