The Senior IMC Manager leads integrated marketing communications strategy, manages campaigns, mentors teams, and analyzes campaign performance to drive engagement and business results.
Company Overview
Ways2Well is redefining the future of healthcare. As a leader in regenerative and preventive medicine, we empower patients to take control of their health through data-driven, personalized care. We’re breaking away from outdated models—leveraging cutting-edge technology, digital care platforms, and bold thinking to deliver high-impact healthcare at scale.
Senior Integrated Marketing Communications (IMC) Manager
Location: Remote (Austin, TX preferred)
Overview
The Senior IMC Manager leads the strategy and execution of fully integrated marketing communications that build brand equity, drive engagement, and deliver measurable business results. This role blends strategic campaign leadership with hands-on enablement—developing in-house capabilities, processes, and creative agility to reduce reliance on external agencies.
Key Responsibilities
Develop the annual integrated communications strategy aligned to brand and commercial objectives.
Lead consumer-facing campaigns across paid, owned, and earned channels, ensuring consistent storytelling and brand voice.
Build internal capabilities by establishing content frameworks, asset management systems, and in-house creative and media processes.
Partner with the Senior Brand Manager to align communications with strategic positioning, innovation priorities, and key business milestones.
Manage and mentor internal creative, digital, and content teams; oversee agency partners where specialized expertise is required.
Orchestrate cross-functional planning across digital, social, PR, shopper marketing, and e-commerce.
Create and implement campaign measurement frameworks; analyze performance, optimize in real time, and share learnings across teams.
Qualifications
Bachelor’s degree in Marketing, Communications, or a related field.
7–10 years of experience in integrated marketing or brand communications, ideally within CPG or consumer lifestyle sectors.
Proven success managing complex, cross-channel campaigns.
Experience leading in-house content and/or creative development teams.
Strong analytical skills with the ability to connect campaign performance to brand and business outcomes.
Excellent leadership, presentation, and cross-functional collaboration skills.
Why Join W2W?
· Work with a passionate team dedicated to transforming lives through wellness innovation.
· Shape the future of a growing and mission-driven company.
· Competitive compensation, benefits, and a collaborative work environment.
Top Skills
Campaign Measurement Frameworks
Content Management Systems
Data Analysis
Digital Marketing
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