Senior GTM Enablement Manager

About Backstory

Backstory (formerly People.ai) is the leading AI answers platform for sales teams. With more than a decade of training AI models on billions of sales interactions, Backstory enables modern sales teams to ask questions and get the right answer in the moment directly within their existing AI workflows. Sales leaders from companies like Red Hat, Five9, Palo Alto Networks, Iron Mountain, TransUnion, Randstad and others rely on Backstory to get trusted answers wrapped in real business context helping them orchestrate deals more effectively and drive revenue. 

By connecting every signal to the right accounts and opportunities, Backstory shows teams exactly what is happening and what to do next. Customers across industries including enterprise, cybersecurity, data and analytics, and defense use Backstory to drive trillions in pipeline and revenue.

Recognized by Gartner and Forrester, the Inc. 5000, Y Combinator Top Companies, and the Forbes AI 50, Backstory is based in San Francisco and backed by ICONIQ Capital, Andreessen Horowitz, Lightspeed Venture Partners, Akkadian Ventures and Mubadala Capital.

The Role

We are hiring a Senior GTM Enablement Manager to design and scale onboarding and ongoing enablement programs across the go-to-market organization. This role ensures every new hire builds strong product and GTM fluency from day one and continues developing expertise as our product and market evolve.

You will partner closely with Product, Marketing, Sales, and Customer Success to identify enablement gaps, deliver high-impact programs, and drive measurable improvements in ramp time, productivity, and pipeline generation.

Responsibilities

Build and launch a comprehensive onboarding program that all new hires complete within their first two weeks, achieving full completion and strong satisfaction scores

Create and operationalize a GTM enablement strategy that supports continuous learning through structured training, certifications, and ongoing programming

Establish a consistent enablement cadence with a defined training calendar, measurable engagement, and successful certification completion across GTM teams

Partner with GTM and Product teams to assess enablement effectiveness, gather feedback, and translate insights into targeted training and programs

Build strong cross-functional alignment with Product and GTM by incorporating feedback loops and deal analysis to continuously improve enablement impact

Work closely with Product to stay aligned on roadmap, releases, and technical documentation, ensuring all enablement materials remain current and accurate

Collaborate with Marketing and Product Marketing to maintain competitive intelligence and ensure clear articulation of differentiation in training materials

Provide regular updates to competitive intelligence and key training materials in partnership with Product Marketing

Serve as the AI lead for the Marketing team by evaluating tools, developing best practices, and delivering training that improves team efficiency and output

Drive adoption of AI tools within Marketing through structured evaluations, documented best practices, and high-impact training sessions

Develop and scale a dedicated BDR onboarding and enablement program that improves ramp time and increases pipeline generation with strong team feedback

Contribute to external content initiatives including blog posts, guides, and webinars, ensuring consistent delivery aligned with marketing priorities and campaign timelines

Requirements

5 to 7 years of experience in enablement within a high-growth technology environment

Experience partnering with Sales, BDR, and Customer Success teams to deliver enablement programs

Proven track record of building and launching onboarding programs that drive measurable impact

Strong ability to work cross-functionally and influence across multiple teams

Experience working with complex products and technical subject matter

Excellent attention to detail and strong organizational skills

Clear and effective communicator, both written and verbal

Ability to provide structured, actionable feedback and direction

Strong interest in AI tools and emerging technologies, with experience evaluating and implementing tools that improve productivity

Strong writing skills with experience contributing to external-facing content such as blog posts, guides, and thought leadership

Experience building programs for BDR or SDR teams is preferred